What activities are planned for 2020?
We at MDF always ensure best retail value to our customers not just through our pricing strategy, but also through aggressive marketing campaigns and other value driven customer gratification programmes.
Some of our key value propositions are:
The Customer Rewards Envelope: All customers shopping for ₹6000 and above receive an envelope of downtown partner brand vouchers offering exciting discounts, and complementary experiences on the partner brand platforms. In 2019 our partners included major downtown and online brands like MakeMyTrip, Foodhall, Gourmet Passport (Dineout) and Trip XOXO collectively offering customers value worth ₹15,000.
Citibank Cashback Offer: Upto 15% cashback on purchases at MDF (max cashback 1500) and a flat 15% cashback on fashion & luxury purchases (unlimited - no maximum cashback).
Vodafone Shopping Money: ₹750 shopping money redeemable at MDF on activation of Vodafone International Roaming packs.
Free Shopping Gift Cards: Free shopping gift cards worth ₹500 at main departures, ₹1000 at fashion and luxury and ₹300 on chocolates at Arrivals
Limitless VIP Programme: MDF has launched a premium VIP programme offering preferred customers (frequent flyers/shoppers) an additional 10% discount over and above all in-store promotions
Super Saver Offer: Cross category promotions wherein a customer can purchase any 2 categories and get ₹1200 off at Main Departures and buy any perfume and get additional 20% off at Arrivals.
Category Specific Shopping Festivals: Whisky Festival offering exciting promotions on world class whisky and other liquor brands. Beauty Festival offering upto ₹5000 worth of free shopping gift cards on the best of beauty brands.
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E-commerce In Alcohol Is The New Route To Market Strategy
Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.
Processes for alcohol-free beer production: A review
Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Increasing demand for nostalgic flavours in drinks
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
â80% of the International Awards won by Indian wines are from Karnataka'
The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:
Trends in alcohol consumption in Europe continue their positive course
Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.
Pernod Ricard and Brown Forman Merger Speculation
As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.
Glasgow Whisky announces distillery purchase to expand global business
The company is expanding its wings with an environmentally sustainable and energy efficient distillery
Excise revenues save the day for Maharashtra and Karnataka
The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of â¹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.
Bacardi adds flavour to Indian market
Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.
