Johnnie Walker The Journey is proud to unveil #TheTravellingBillboard, a first of its kind campaign that captures the live journey undertaken by a life size billboard with the brand's iconic Striding Man logo across some of the most unchartered and exotic locations in India.
The Striding Man has been a Johnnie Walker icon who has always symbolised the idea of progress and moving forward. As a brand that has been passionate about exploring the world for nearly 200 years, Johnnie Walker’s #TheTravellingBillboard pays tribute to this exploratory spirit that challenges people to taste more out of life by pushing boundaries.
Conceptualised by brand solution partner What’s Your Problem, #TheTravellingBillboard shall travel to places which only a few people have visited, and also where no billboard has been before. All this, to inspire people to explore the world and seek out unique stories.
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