Paul John recently won international awards for its malts including the Mithuna also ranked in the Top 3. How does that make you feel?
This is a proud moment not only for us as Paul John Indian Single Malts, but also for Indian single malt category, finding its place in the Whisky World. Further, the 2nd Finest Whisky comes from Sazerac, an active shareholder in John Distilleries, hence occupying the 2 podium finishes in the Whisky Bible 2021 is a matter of pride and celebration.
Do you expect this leading to a bigger and positive changes in the market and business in India and abroad?
We hope so, our stakeholders will acknowledge this award as a hallmark for our quality. I also see this as first steps from being a consumer-led market to a production-led market.
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