The low growth is mainly due to economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and grow at a CAGR of 7% from 2021 and reach $647.7 billion in 2023.
The Asia Pacific was the largest region in the global alcoholic-beverages market, accounting for 41% of the market in 2019. North America was the second largest region accounting for 24% of the global alcoholic-beverages market. Middle East was the smallest region in the global alcoholic-beverages market.
Alcoholic beverage manufacturers are now offering ready-to-mix hybrid beverages to cater to changing consumer tastes and preferences. Hybrid beverages are a blend of alcoholic drinks from multiple beverage categories. They are prepared by using unique flavour combinations, ingredients and production methods from multiple drinks. For example, producing spirits or beers in a wine barrel, to give them a distinct taste. Hybrid beverages are particularly evident in the spirit category, with products such as beer mixed with rum and tea mixed with vodka.
この記事は Ambrosia の June 2020 版に掲載されています。
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この記事は Ambrosia の June 2020 版に掲載されています。
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