Due to its religious, social, and political outlook, the Middle East is often overlooked by drinks brands. Alcohol is completely banned in some parts of the region, such as Saudi Arabia, Iran, Kuwait, Yemen and the Emirate of Sharjah, and consumption remains low even in those countries where consumption (and in some cases production) of alcohol is allowed. As such, the Middle East has historically not been a priority target market for the beverage alcohol industry – with the very notable exception of brewers.
For many decades, brewers have invested in domestic brewing of beer where they were allowed to, devising a parallel offering of locally-made non-alcohol beers and have created product portfolios for export, aimed particularly at those countries where alcohol is completely banned. Local soft drinks companies have followed suit, launching ‘malt beverages’ – a parallel offering to non-alcohol beers.
この記事は Ambrosia の October 2020 版に掲載されています。
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この記事は Ambrosia の October 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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