“My goal is to be published in a magazine.”
This is a statement I receive several times a week from fitness talents who unfortunately have the misperception that being published in a magazine is the ultimate objective for a successful career.
The idea they have is that if they get published, then everything will immediately change for the better as unlimited opportunities will instantly materialise to support the remainder of their careers.
As a photographer, I’ve shot more than 300 printed magazine covers in the last decade alone. Not taking into account the fair share of professional athletes, actors and celebrities I have worked with, the significant portion of those covers were of fitness talents, models and entrepreneurs. This is in addition to innumerable magazine features I’ve photographed, which total in the thousands. That is literally hundreds and hundreds of fitness personalities who I’ve had the opportunity to work with in getting published.
Missed opportunities
However, what may surprise you is how many careers never grew after the published feature, and how many others simply faded away altogether. One example in particular is a fitness model that I worked with to secure two cover profiles and a handful of features inside magazines. After a short two years they were no longer in the industry because they could not get enough business to sustain their career.
The mistake that they, and many others, make is to assume that being published is the golden ticket to growing a career or, even worse, that it is the end goal that one should strive to achieve. It is neither.
Part of the marketing mix
この記事は Fitness Magazine の September - October 2108 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Fitness Magazine の September - October 2108 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Girl,You Got This!
Actress, adventurer, athlete, and goodwill ambassador Hlubi Mboya Arnold has done it all. From stepping on the competitive stage, climbing Kilimanjaro and finishing the Absa Cape Epic, to juggling a hectic career in the cut-throat TV and film industries, she still finds the time to pursue her passion for social entrepreneurship and community upliftment. It’s the type of life that epitomises what it means to be a #strongwoman
Beating Breast Cancer With Exercise
A new evidence-based review shows the important correlation between exercise and cancer recovery.
Amber Blom
How this Bikini pro is paying it forward by helping fitness entrepreneurs succeed in business
Staying Consistent During Winter
Maintaining consistency with regard to your training routine and diet throughout winter can be challenging, even for the most dedicated athlete.
Danielle Van Heerden
Swimming teacher & personal trainer, Pinetown.
Stuck For Ideas? Try These... Holiday Cardio Workouts
A few quick and simple high-intensity routines will ensure you sustain your fitness levels, and will also help you keep those holiday calories in check.
Thinking Inside The Box - Next-Level Recovery
Training for and competing in CrossFit competitions places significant physical stress on the body, which is why we need to pay special attention to our recovery demands during these phases in our training.
8 Tips To Healthy Holiday Eating
Holidays Are Meant To Be A Time For Us To Unwind, Relax And Enjoy Life, So It’s Okay To Let Loose And Indulge A Bit. Follow These Tips To Not Get Carried Away.
Reduce Injury Risk
Picking up an injury is like getting the flu – it stops us in our tracks and derails our normal routine, both in life and in our training.
Boost Your Value With Short Courses
The health and fitness industry is one of the most dynamic sectors in the world. Exercise science and research into nutrition are constantly uncovering new information.