CATEGORIES

Are People Really Drinking More During The Pandemic?
Ambrosia

Are People Really Drinking More During The Pandemic?

IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020.

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4 mins  |
December 2020
No Restrictions On Duty Free Liquor And Cigarettes
Ambrosia

No Restrictions On Duty Free Liquor And Cigarettes

Restrictions on Duty Free Sales would have lead to increase in passenger charges, hurt airport industry and may have encouraged smuggling.

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6 mins  |
December 2020
Gurugram: Covid a huge hiccup for breweries
Ambrosia

Gurugram: Covid a huge hiccup for breweries

Over the past three years, microbreweries have made a mark in various parts of the state.

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3 mins  |
December 2020
State Earnings from Liquor
Ambrosia

State Earnings from Liquor

The revenue from the liquor industry which goes to the state government is staggering. We take a look at how the states benefit from the liquor industry.

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7 mins  |
December 2020
Authentication and Traceability in the alcoholic beverage industry
Ambrosia

Authentication and Traceability in the alcoholic beverage industry

Vlinder Labs and We Do Verify organised a Webinar on "Authentication and Traceability in the Alcoholic beverage industry". Vlinder Labs had partnered with Amrut distilleries for India's first "Digital Whisky bottle" - Fusion X. Mr. Ashok Chokalingam and Mr. Umang from Amrut Distilleries discussed current problems with authentication and traceability, state of the art solutions and did a case study of Amrut using our Blockchain-based Authentication and Traceability solution.

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2 mins  |
December 2020
SWA comments on UK government's new approach to US tariffs
Ambrosia

SWA comments on UK government's new approach to US tariffs

SWA Chief Executive Karen Betts comments on the new approach to tariffs signalled by the Department for International Trade. Tariffs are often set as a percentage of the value of the goods in question. For instance, the current US tariff on Single Malt Scotch Whisky is 25% – so if a bottle of Scotch Whisky that’s imported to the United States is worth $50, the tariff will be $12.50.

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5 mins  |
December 2020
Kyndal Group launches The Macallan Reflexion and No. 6 - Cask Whiskies in India
Ambrosia

Kyndal Group launches The Macallan Reflexion and No. 6 - Cask Whiskies in India

Kyndal Group introduced The Macallan Reflexion and No.6, a part of The Macallan Masters Decanter Series in Delhi NCR, Haryana, Maharashtra, Punjab, and Chandigarh.

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2 mins  |
December 2020
Brexit deal scrutiny begins as trade document published
Ambrosia

Brexit deal scrutiny begins as trade document published

Scrutiny of the Brexit trade agreement with the European Union has begun after the full treaty was published less than a week before it is due to be implemented.

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3 mins  |
December 2020
Amrut launches Fusion X (ten)
Ambrosia

Amrut launches Fusion X (ten)

To commemorate and celebrate their late CMD N R Jagdale's legacy

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2 mins  |
December 2020
Alcohol consumption patterns in India
Ambrosia

Alcohol consumption patterns in India

To start off, it has been assessed by the World Health Organisation that an individual consumes about 6.2 litres of alcohol per year.

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10 mins  |
December 2020
Binge Drinking Is Cool For Indian Women
Ambrosia

Binge Drinking Is Cool For Indian Women

“More women are drinking and women are drinking more,” a new survey made eye-opening claims — and not for the reasons you’d think

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4 mins  |
November 2020
Beverage Alcohol In 2020 Performs Better Than Expected
Ambrosia

Beverage Alcohol In 2020 Performs Better Than Expected

New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further.

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8 mins  |
November 2020
The primary focus of sustainability in beverage production: saving resources and energy
Ambrosia

The primary focus of sustainability in beverage production: saving resources and energy

Wise use of raw materials, Process optimisation and sensible water treatment and minimised use of plastic via sustainable packaging is the key to sustainability in beverage production.

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5 mins  |
November 2020
The Doers Club home edition
Ambrosia

The Doers Club home edition

After successfully commencing a series of playful gourmet food & highball experiences Pan-India last year, by bringing together a power pack chef and celebrity food enthusiast duo in each dinner in order to double up the experience and digital approach to curate the culinary experience for its consumers, this year Dewar’s has launched The Doers Club home edition, a uniquely crafted an amalgamation of home gatherings through its signature experiential platform, The Doers Club. Vijay Dev, Consumer Marketing Lead – Whiskies, Bacardi India Pvt. Ltd. elaborates on the programme.

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4 mins  |
November 2020
States with high Corona Tax on liquor see 50% drop in sales in first half of current fiscal
Ambrosia

States with high Corona Tax on liquor see 50% drop in sales in first half of current fiscal

Pan-India liquor sales down by 30% in first half of 2020-21 states should roll back tax increases to arrest fall in sales, sustain tax collection, prevent consumer misery: CIABC Director General Vinod Giri.

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6 mins  |
November 2020
Standardisation of Feni to be a game changer
Ambrosia

Standardisation of Feni to be a game changer

The two popular types of Feni Goa is known for are - Coconut Feni and Cashew Feni. In terms of production, Coconut Feni is older than Cashew Feni. Originally, the locals made Feni with coconut which was available in abundance in Goa. It gets its name from the Sanskrit word phena.

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10 mins  |
November 2020
Indian beer market bitter, but refreshing
Ambrosia

Indian beer market bitter, but refreshing

While the entire world is currently trying to cope with Covid pandemic, India is beginning to limp back to normalcy. The bitter part for the alcobev industry could be over; the refreshing news is that growth will be back.

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10+ mins  |
November 2020
How is canned wine innovation evolving?
Ambrosia

How is canned wine innovation evolving?

As Covid-19 prompts consumers to increasingly shift to on-the-go drink offerings, IWSR looks at how the canned wine space is evolving.

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4 mins  |
November 2020
Celebrating 200 years of our Johnnie Walker story from the Diageo Archive
Ambrosia

Celebrating 200 years of our Johnnie Walker story from the Diageo Archive

Archive Manager Christine McCafferty speaks on what documents dating back to the 1820s can tell us about the Johnnie Walker story so far.

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5 mins  |
November 2020
Branding Lessons from the Canned Wine Industry
Ambrosia

Branding Lessons from the Canned Wine Industry

Cans not only provide the convenience and the WOW factor for the bold and beautiful but are also hip with the millennials. It’s a matter of time when they will dot bars and retail shops.

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8 mins  |
November 2020
The Importance of Packaging
Ambrosia

The Importance of Packaging

With only surrogate advertising as an option for Indian alcobev manufacturers, packaging plays an important role in connecting with the consumer. Ambrosia spoke to Rohan Ratan Khare, Director- Product and Innovation, Rock and Storm Distilleries on he importance of product packaging and more.

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4 mins  |
October 2020
‘I believe our business is ready to shift gears'
Ambrosia

‘I believe our business is ready to shift gears'

With premiumisation being the mantra for many alcobev manufacturers, NV Distilleries not only looking at pushing its domestic market, but also making tremendous efforts in the export market as well. Varun Jain, CEO, NV Group feels that the company is now ready to shift its gears as he speaks to Bhavya Desai on its roadmap.

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4 mins  |
October 2020
The Middle East – An untapped market for beverage alcohol innovators?
Ambrosia

The Middle East – An untapped market for beverage alcohol innovators?

The Middle East has potential to become a critical driver for the low- and no-alcohol movement

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8 mins  |
October 2020
Mintel: 41% of young Indian beer drinkers are willing to switch to Low or No Alcohol Beer
Ambrosia

Mintel: 41% of young Indian beer drinkers are willing to switch to Low or No Alcohol Beer

Health is a top barrier for beer consumption among 48% of Indians. 43% of consumers are interested in low-calorie beers. Lager (63%) and wheat beer (51%) are the most preferred type of beer among Indians. These are the findings of a Mintel Report. Mintel surveyed 1,655 Indian internet users aged over 25 years who have consumed beer in the past six months. In its report, over 40% of the respondents within the age group of 25-34 said they are interested in switching from standard-strength beer to low or no alcohol variants of the drink.

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5 mins  |
October 2020
Guinness introduces ‘Guinness 0.0', the Guinness with everything except alcohol
Ambrosia

Guinness introduces ‘Guinness 0.0', the Guinness with everything except alcohol

Guinness 0.0 is a new non-alcoholic beer from the brewers at St James’s Gate.

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2 mins  |
October 2020
Tequila growth boosted by US market
Ambrosia

Tequila growth boosted by US market

The tequila market is growing steadily. Covid-19 can affect the global economy in three main ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets.

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4 mins  |
October 2020
Bacardi unleashes The Creator's Hub and Living Victoriously
Ambrosia

Bacardi unleashes The Creator's Hub and Living Victoriously

Aastha Gupta, Brand Manager - Premium White Spirits (India & SEA), Bacardi India Private Ltd., explains the two marketing programmes Creator’s Hub and Living Victoriously, the company is unveiling in India for it’s two brands Bombay Sapphire and Grey Goose. Creator’s Hub supports the bartender and Living Victoriously creates exceptional home celebrations in partnership with hotels.

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4 mins  |
October 2020
Bacardi fights against plastic pollution with 100% biodegradable spirits bottle
Ambrosia

Bacardi fights against plastic pollution with 100% biodegradable spirits bottle

The world’s most eco-friendly spirits bottle will biodegrade in 18 months as Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plantbased ‘wonder material’ – a silver bullet in fight against plastic pollution. Bacardi to eliminate at least 3,000 tons of plastic currently produced annually and help move needle for entire industry by sharing new technology with competitors

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3 mins  |
October 2020
Global Beer Market with impact of Covid-19 in the Medium Term
Ambrosia

Global Beer Market with impact of Covid-19 in the Medium Term

Beer is the world's most widely consumed alcoholic beverage and is the 3rd most popular drink overall, after water and tea. An industry report.

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8 mins  |
October 2020
Alcohol consumption in India to touch 6.5 billion litres by 2020
Ambrosia

Alcohol consumption in India to touch 6.5 billion litres by 2020

The alcobev industry is perceived to be a recession free industy but Covid-19 proved that the alcobev industry could be brought to its knees. But demographics in India and various factors prove that India could bounce back provide legislative interference is to the minimum.

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10 mins  |
October 2020

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