If The Shoe Fits

Everyone is guaranteed their Cinderella moment with a new made-to-order service introduced by this Italian luxury shoe brand

- Namrata Kedar

Customisation is the ultimate expression of luxury. It offers consumers exclusivity, and the prospect of expressing uniqueness while actively engaging in designing a product precisely the way they desire it.

With a focus set firmly on bespoke designs, iconic luxury brand Jimmy Choo is offering made-to-order (MTO) services that allow customers to call the shots when it comes to customising accessories such as shoes and bags. This is in keeping with the maison’s tradition with contemporary innovation.

Making a foray into India for the very first time, the MTO service will be available in Mumbai at the brand’s newly refurbished store at Palladium mall. It is here that one can customise the ‘Anouk’ – one of Choo’s bestselling pumps, or the ‘Celeste’ clutch. A MTO list of signature colourways, textures and finishes are available for customers to design and create their dream handbag and shoes – handmade in Italy to exact specifications.

THE COMPLETE GUIDE TO CUSTOMISING YOUR PAIR OF JIMMY CHOOS: