How one entrepreneur turned a dance trend into a glowing empire.
Brian Lim preferred dancing in the dark. That’s how he is—modest, soft-spoken, definitely not showy. But at an electronic dance music (EDM) club six years ago, his girlfriend nudged him to don a pair of gloves with fingertips covered in blinking LED lights. It’s the sole tool required for “gloving,” a dance in which lit-up hands create light-streaked spectacles for (possibly but not exclusively intoxicated) onlookers. “I was able to captivate a small crowd around me,” Lim says. “It was a feeling I’d never had before.”
It was also the inspiration for what would become Emazing Group, Lim’s fast-growing empire of rave accessories. It did $7 million in sales in 2014 and $12 million last year, and is on track for $18 million this year. But his company started much more modestly, with a hunch: This subculture had a popular product but no go-to brand.
この記事は Entrepreneur の April 2016 版に掲載されています。
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この記事は Entrepreneur の April 2016 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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