You've hit a wall. Maybe it's an idea that won't work. A pursuit you were rejected from. An effort that failed. Now you feel stuck and frustrated.
I've felt it too-but I learned four simple words that help me move past it. I think they can help you too.
To appreciate them, I'm going to take you back in time. The year is 2005. Kara Goldin and her husband Theo were making a lightly flavored, all-natural beverage in their kitchen. They called it Hint Water, and they thought it had potential.
But when they tried to mass-produce the drink, they hit a problem. Kara writes about this in her book, called Undaunted. Her husband tried to find a manufacturer for the drink, but everyone said it was impossible: They couldn't make the drink without preservatives or other chemicals, because it wouldn't have the shelf life for national distribution.
"Well, what can we do?" Kara asked Theo.
"We can have a product with a very short shelf life that we deliver locally out of our Jeep in a limited area in San Francisco," Theo replied.
この記事は Entrepreneur US の Startups - Summer 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Entrepreneur US の Startups - Summer 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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