They are mocktails, which are not much dissimilar to cocktails, in the sense that both are concoctions of different ingredients. However, the difference lies in the lack of alcohol content. Mocktails can be described as a blend or concoction of only non-alcoholic beverages. Fresh fruit juices, syrups, cream, herbs, spices, honey, and aerated drinks can go into the making of mocktails.
Yes, we all know that mocktails are devoid of alcohol, but that is not hampering their popularity in today's Indian restaurant business. Mocktails cannot make you heady, but they can make you refreshed and ready...to face the challenge of the next hour.
Nowadays mocktails have become integral part of the Indian food services industry, as they are becoming popular choice among a section of people dining out in the restaurant. It is hard to find a quality restaurant in a big city of India not having mocktails on its menu.
Mocktails are often packed with fresh fruits and other nutritious ingredients, which are relevant for current trend of healthy foods. There are people who are moving away from alcoholic beverages and adopting a healthy lifestyle. For them mocktails can be preferred drinks of choice, while eating out. In these health-conscious times, fruit-based mocktails are gaining currency in the Indian food services industry.
Gauging the Market
The popularity of mocktails in the Indian food services industry can be perhaps attributed to the huge numbers of women restaurant goers in today's India as compared to say one or two decades back. It is sad that even today, women drinking alcoholic beverages still have an element of taboo associated with them in the post-modern Indian metropolitan society, though thankfully this taboo is eroding fast.
この記事は Food & Beverage Business Review の April May 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Food & Beverage Business Review の April May 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
California Walnut Crop Mid-Harvest Update
Fall is here, and the California Walnut Commission has provided a mid-harvest update on the 2024 walnut crop.
Consumer Trust in Dietary Supplements Demands Third-Party Certification, Reveals NSF 2024 Report
NSF, a leading public health and safety organization, published its 2024 Supplement Safety Consumer Benchmark report earlier his year, aimed at evaluating consumer preferences and safety concerns regarding dietary supplements.
India Bakery Exhibition 2024: A Grand Success at Chennai Trade Center
The India Bakery Exhibition 2024, held from 20th to 22nd September at the Chennai Trade Center, proved to be a resounding success.
Strong Aromas of Blue Cheese
There is no way you can forget your first view, first smell and first taste of any Blue Cheese.
Debunking Cancer Nutrition Myths
Good nutrition is especially important during the treatment of cancer as it helps to tolerate chemotherapy, radiation and surgery better.
Of the Sheep
The features of a goat’s and that of a sheep’s meat are almost similar and are not readily identifiable.
Indian Ethnic Flavors: A New Wave in Beverage Trends
As the world of beverages continues to evolve, a powerful new trend is emerging, reshaping the landscape of drinks with bold, authentic, and distinctly Indian flavors.
Cloves - Strong & Zesty!
Cloves are flower buds harvested before they flower and their tree belongs to an evergreen variety, aptly named as the clove tree, a part of the Myrtle plant family.
World Chefs Congress
New Congress, Old Gold
Tech Takes Over F&B Industry
Technology impacts every facet of our lives. It is reshaping every industry. Artificial Intelligence (Al) and robotics have had transformative impacts on all industries, including the food & beverage sector. Driven by advancements in robotics and Al, routine and repetitive tasks are automated to increase productivity and, thus, enhance profitability. Ashok Malkani examines the effects of technology and robotics on the restaurant industry in India.