In the ever-changing world of skincare, suncare is one of the fastest-growing categories that has revolutionised itself in the recent past. With each sunscreen launch, the industry is becoming more modern and advanced. The latest innovation in the making? SPF that suits those with an active lifestyle. Truth be told, they are the ones that struggle the most with finding the right formula, as sunscreen combined with sweat is simply a disaster waiting to happen. This led to the creation of FRÃ, an international skincare brand that has now launched in India. Michael Azoulay, co-founder of the brand, tells us more about their breakthrough patented complex, Argania Active Complex⢠(AAC), anti-sweat formulas, and their upcoming launches.
GRAZIA: What led to the creation of FRÃ?
MICHAEL AZOULAY: The brand was founded to swap the sticky, goopy, and chalky sunscreen for lightweight and luxurious products powered by age-defying actives, potent mineral protection, and feel-good formulations. The result is clean, science-backed suncare plus skincare that helps protect from sun damage and repair visible ageing.
G: In a saturated sunscreen industry, what makes the brandâs SPFs stand out?
MA: Weâre not a classic suncare company. We have decided to formulate our SPF with the healthiest and cleanest UV filters. The sunscreens are also treating the skin with our patented complex, which fights the long-term effect of UV damage and prevents premature ageing. For a feel-good element, weâve included experiential elements such as texture, aromatherapy scents, and a glow effect on our GLOW ME+, a tinted SPF moisturiser with a skin tone adapting function.
G: Tell us more about the patented complex, Argania Active Complex⢠(AAC), which is infused in all your skincare products. What made you choose argan oil as the star ingredient?
ãã®èšäºã¯ Grazia India ã® July 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Grazia India ã® July 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
More Than It Seams
Who says lace canât be hewn from leather? Or that paper canât sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashionâs deceptive ingenuity requires us to look a little closer
Under The Needle
With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it
BUILDING A LEGACY
Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design
A WALK DOWN FIFTH AVENUE
From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene
NO SEX, MO' PROBLEMS?
At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why
TABLE FOR ONE, PLEASE
In a world obsessed with couplegoals, hereâs why taking yourself out for a date might just be the ultimate love story
THE DREAM CANVAS
In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation
SPRING FORWARD
Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI
LUST-WORTHY LUXURY LABELS
To Light Up This Wedding Season
ICONIC DESIGN MEETS A MOBILE FUTURE
The new Dell XPS is designed for new age content creators and suave C-suite