'Fintechs are driving mass financial inclusion'

Shah also lauds the pace at which distributors have embraced technology

How has online access to mutual funds impacted the interaction between investors and your business? Looking ahead over the next decade, how do you expect this to evolve? 

With the advent of digitisation, especially post-COVID, we have seen a few trends emerge. Firstly, information about various mutual funds, including category, performance, risk, etc., is easily accessible and discoverable. Secondly, the path to purchase these funds, including regulatory requirements such as KYC, has become frictionless to a large extent, thereby increasing customer convenience.

These trends have helped create more transparency and, thus, build the customer’s trust in the entire ecosystem. We can see how digitisation is helping businesses grow penetration and increase customer entry into the industry.

How have the above changes impacted distributors of different sizes and types?