'Since Sahi Hai drive launch, industry has grown over twofold'

The AMC’s marketing and corporate communication head also lauds MFCentral and MF Utility

How has online access to mutual funds impacted the interaction between investors and your business? Looking ahead over the next decade, how do you expect this to evolve?

I firmly believe that innovative technology creates new opportunities to accomplish things that people, and in the world of business, the customers want done. The better the access to products, the better the industry’s reach to the masses.

Today, when everything is available at your fingertips on a screen, every business must have a digital presence to stay relevant. Being in the industry for about six decades, we at UTI have seen numerous changes and embraced them gracefully. This ‘never seen before’ move to digital, further accelerated with the pandemic, was inevitable as people have always preferred smarter and better ways of doing things.

Investors today have unprecedented access to information, which has changed how the industry is positioned in the market. If we compare it with the previous decade, the Indian mutual fund industry has grown about five times the size, and we are right on track to expand further. The ease of access through the online medium in both urbane India and rural Bharat has enabled us to unlock the potential of financial inclusion in the country.