CATEGORIES
Role/Model
Timeless reserves amidst new blends, Brunello Cucinelli Fall/Winter 2023 Uomo Collection presents a perspective for sons following in their fathers' footsteps
King's Bounty
An inside look at the birthplace of extraordinary Merino fabrics that earn the rarest of accolades at Loro Piana: The Gift of Kings
TOTES CLASSIC
The creation of the Andiamo is Matthieu Blazy's latest endeavour to breathe new life into the iconic Bottega Veneta intrecciato weave
Desert Rose
Out of the wilderness blossoms Louis Vuitton Men's Collection Pre-Collection 2023
Ted Lasso's Most Important Lesson
AFC Richmond boss Ted Lasso has won hearts and minds and Emmys to boot - with his folksy wisdom. With the recent broadcast of the finale of season three (and possibly the series), we sieve through hours of content to find that One Great Ted Lasso Life Lesson
Light And Illumination
The Patek Philippe 5316P Grand Complications and Louis Vuitton Voyager Skeleton demonstrate horology's finest traditions in a new light
SPIRIT OF THE THE SPIAN
YOU DON'T GET TO BE A DUKE OF CALDECOTT HILL WITHOUT XU BIN'S DISTINCT AMALGAMATION OF STYLE, SUBSTANCE AND CHARISMA. A STORIED LIFE DOESN'T HURT, EITHER
Technicolour Taigarama
Louis Vuitton's punchy new leather goods collection heats Summer 2023 up a notch
Climbing (Again) To The Zenith
Before Julien Tornare joined as CEO in 2017, Zenith was in dire need of a revival. Today, they're back on track and they can't make watches fast enough
The Artist Of Fusion
LVMH brands tend to exude incomparable luxury. Under CEO Ricardo Guadalupe, Hublot feels like a rebellious start-up that just happens to make luxurious timepieces
Fast And Furious
Two worlds of Italian craftsmanship collide into a collection of luxury leather apparel and accessories
The Future Is Nigh
Microsoft Singapore CTO Richard Koh talks to Augustman about leadership and innovation in technology and answers that question which has been bugging us since Arnold Schwarzenegger first played a robot: Will artificial intelligence destroy us all?
Peek-A-Boo
Presented on the Fendi Men's Spring/Summer 2023 runway, the Peekaboo ISeeU XCross is the latest member in the Maison's Peekaboo family
Ludi Lin Goes Shaolin
Handsome, ripped, playing two superheroes (so far). It’s a breath of fresh air to meeting rising star Ludi Lin and hearing him speak so candidly about failure and how it breeds tenacity
Art Of The Collab
What happens when two or more masterfully talented artists or designers collaborate? Transcendence
Muses Of Dior
The narrative of Dior's Summer 2023 collection stems from the fact that the designer of the eponymous label, Christian Dior, and the Bloomsbury Group artist, Duncan Grant, had similar lives
Have Gucci Will Travel
The valigeria travel selection encapsulates founder guccio Gucci's philosophy that his bags were no mere containers for garments, they were emblems of dreams and imagination - wanderlust encapsulated
First Of Its Name
Forty-two years later, the Hublot Classic Fusion Original is evocative of the 1980s icon that mainstreamed rubber in luxury watchmaking
French Super Nose
Perfumer Barnabé Fillion, long-term fragrance collaborator of Aesop, on the art of perfumery and his new eau de parfum for the Aussie skincare brand
A Multiversal Trip To Russia
As Putin transforms his country into the pariah of the international community, we take an Everything Everywhere All At Once-inspired trip into the Russian multiverse
Physically HermèsFit
Sweat has never looked better decked in Hermès
Patron Saint Of The Sensual
Anthony Vaccarello’s vision for Saint Laurent’s Fall 2023 collection is a subversive perspective on masculine sophistication
Formula 1 Tech, Everyday Cruising
The 2024 Mercedes-AMG C 63 S E Performance will change the way you think about executive cars
Intermission Next Scene
Success given form actor, singer, model and co-founder of an entertainment agency, JJ or Jaylerr, the aliases of Krissanapoom Pibulsonggram, is a true virtuoso at the helm of his life
Let's Talk About Trans Rights
Memo to our social media team: Sorry, I'll try my best not to start a flame war
Beauty Of The Unseen
Compare and contrast the finishing techniques of industry stalwart A. Lange & Aohne and one of the industry's (comparative) newcomers, La Fabrique Du temps Louis Vuitton
Maison's Spring/Summer 2023 - Men's Fashion Line Goes Back to its Origins
Quintessentially Loro Piana, the Maison's Spring/Summer 2023 menswear collection revisits its roots
The Speed Of Thought
Unmistakable Ferrari style lexicon creates a brand-new Montblanc writing experience with the Montblanc Ferrari Stilema SP3 Limited Edition 599
THE SUMMERHOUSE REINVENTS AU BALCON
Seletar Hills’ most iconic dining destination gets a makeover and we're here to celebrate it
AN AUGUST WOMAN
Celebrating International Women’s Day, Augustman speaks to Tan Kheng Hua, a celebrated regional actress who has made it in Hollywood” but nevertheless does not buy into the concept of making it”