Rolling in the big bucks

Influencer earnings have doubled in the last couple of years

- CHRISTINA MONIZ

AS AI AND automation invade the advertising landscape, some might wonder if the future of influencers or content creators is secure after all. Wait a little.

As per a report by EY and BigBang.Social, 12% of 1 million content creators who are monetising their content earn a monthly income of anywhere between 1 and 10 lakh, and nearly 77% of influencers reported income growth. The report estimates that there are around 3.5 to 4 million influencers in the country, including those who are not yet monetising their content.

There you have it. Even during the pandemic, content creation was simply a side hustle. In the last couple of years, however, content creation has established itself as a serious profession with influencer earnings making a 2x jump, encouraging more and more creators to pursue a career in content in earnest.