The tyre industry has been traditionally dealer-driven with a human touch, but today is witnessing a direct to consumer model by those manufacturers who have embarked on e-commerce for their business
The tyre manufacturers of today face rapidly changing customer behaviour and patterns of purchasing which are moving away from the traditional channels to searching and ordering tyres online. It’s a development that is gathering more momentum across different regions of the world with the main driving force being the tech-savvy generation of consumers and their buying behaviour that has impacted other markets in recent years. The normality that has arisen from purchasing other products online makes customers feel more comfortable with the concept of buying a tyre online too.
The tyre industry has generally been a follower rather than a trend setter when it comes to e-commerce. The success of e-commerce sites demonstrates that online purchasing is here to stay. For the tyre manufacturers however, the challenge goes beyond enabling customers to ‘click and buy’ online and the logistics of fulfilment is a significant consideration in establishing a new business model. If one looks at some of the e-commerce sites it is possible to locate tyres as a product with all the necessary product detail, but in reality, online purchase is restricted to certain geographies as far as ability to deliver the tyres are concerned. It is exciting for those who use e-commerce for purchases to see the tyre manufacturers starting their e-commerce platforms and supporting the fulfilment part at their own store locations to provide fitting services. In various cities around the world, there are an increasing number of e-commerce users and the number of tyre buyers online are also growing. This segment will be both car owners and truck fleet owners. The younger generation of buyers follows a very different approach to searching and finding a product compared to previous generations.
Changing customer perceptions
Denne historien er fra October - November 2016-utgaven av Tyre Asia.
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Denne historien er fra October - November 2016-utgaven av Tyre Asia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Chasing gold
Worldwide, tyre companies are racing to adapt themselves to the disruptions in the automotive industry by accelerating innovations. A major effort is to find a suitable substitute for natural rubber from Hevea brasiliensis grown mostly in Southeast Asia plantations. It is found that rubber-yielding Russian dandelion, a summer weed, is found to be a suitable replacement for NR from Hevea. The research on commercialising NR from this ‘weed’ is being spearheaded by Dr Katrina Cornish and her group at Ohio State’s College of Food, Agricultural & Environmental Sciences. Her research, which has the potential to revolutionise the rubber and tyre industry, aims to develop industrial rubber crop, which matures much quicker than rubber trees that take as much as seven years to give yield
Making ELT Recycling Profitable
The ELT processing industry worldwide has been growing in double digits. From being a responsibility, obligation or compliance, the sustainability in the ELT is evolving into a profitable industry when conducted judiciously
E-commerce in tyre industry and supply chain
The tyre industry has been traditionally dealer-driven with a human touch, but today is witnessing a direct to consumer model by those manufacturers who have embarked on e-commerce for their business
Brand Sherlock Holmes
Global brand consultant and author Martin Lindstrom startled big company CEOs obsessed with big data when he urged them not to ignore the small details as the key for successful brand building could be discovered there. His conviction that small data is rich data drives him, with permission of course, to look inside the refrigerators or nosing in cupboards in households as he dwells into the minds of consumers who make purchase decisions. He does this as a forensic investigator of small data looking for emotional DNA of the consumer in order to gain insights into the mind and spirit of the consumer. It’s not surprising that CEOs and corporate leaders describe him as ‘Sherlock Holmes of brand consultants’
On High Road
The JK Group is looking at doubling revenue to $8 billion by 2020, which it hopes to achieve primarily driven by growth in the automotive tyres & tubes, auto components, defense & aerospace, papermaking and other space. JK Tyre, a flagship company of JK Group, is also playing a major role in Group’s growth, Dr Raghupati Singhania, Chairman & Managing Director, proudly says
Hoosier: Racing Globally
Hoosier Racing Tire (HRT), the US brand with the vast majority of its racing activities occurring in North America, is now part of the continental Group. continental Tire Americas, subsidiary of the continental group, acquired the company in late 2016.The Lakeville based Hoosier, which also has a location in Plymouth, is now well set in lane to strengthen its position in the racing tyre segment, John De Salle, President, told Tyre Asia in an exclusive interview.
Black Donuts In India: One-Stop For Entire Solutions
Black Donuts engineering Inc. is expanding its footprint in India by opening a new office in Delhi, in association with Dawnsun.
munch chemie
the release agent specialist münch chemie
Demonetisation: Tyre sales unaffected
The impact of the recent demonetisation of Rs500 and Rs1000 notes in India is less on tyre business than in the aftermarket as the trade between auto companies and tyre makers take place through banking and digital cashless transactions
Future Ready
First in the ‘10 million club,’ a strategic acquisition, Leadership Award, entry into 2-wheeler/3-wheeler tyre market – the year 2016 marked a series of highs for India’s global tyre maker JK Tyre & Industries. Strongly positioned in ‘Future Ready’ mode, the company is eyeing bigger achievements
