Hoosier Racing Tire (HRT), the US brand with the vast majority of its racing activities occurring in North America, is now part of the continental Group. continental Tire Americas, subsidiary of the continental group, acquired the company in late 2016.The Lakeville based Hoosier, which also has a location in Plymouth, is now well set in lane to strengthen its position in the racing tyre segment, John De Salle, President, told Tyre Asia in an exclusive interview.
“Even though HRT sells racing tyres to 80 countries, we had never considered it a global business. In 2016 HRT opened its first company owned sales office outside of the US in cologne, Germany, with warehousing located near the famous Nurburgring race track. The acquisition by continental will truly help HRT become a global motorsport tyre company by providing the technical and marketing assistance needed, De Salle said.
“It is our goal to significantly grow HRT’s involvement in motor sport activities globally using multiple tyre brands. currently we manufacture nearly 1400 different types of race tyres and with continental’s market presence, we intend to significantly grow our business in the APAC and EMEA regions,” he added.
Hoosier is driven by what the racing series demands, De Salle says. “We believe it is our role to design, test, manufacture and distribute race tyre products that meet the requirements set forth by each racing series. each motorsport series is an unique business that may desire different tyre performance characteristics that helps them achieve their business model. Some series want very high performing products and costs are not an issue but the number of those business models are dwindling. Other series may want race tyres with reasonable performance parameters along with very good durability to minimise the tyre consumption costs. We like to say ‘before we design we listen’ to what the customer wants and at Hoosier we have the ability to design and manufacture to the customer’s needs. It is always our goal to become a true tyre partner to the series, and not just a tyre supplier.”
Denne historien er fra February/March 2017-utgaven av Tyre Asia.
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Denne historien er fra February/March 2017-utgaven av Tyre Asia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Chasing gold
Worldwide, tyre companies are racing to adapt themselves to the disruptions in the automotive industry by accelerating innovations. A major effort is to find a suitable substitute for natural rubber from Hevea brasiliensis grown mostly in Southeast Asia plantations. It is found that rubber-yielding Russian dandelion, a summer weed, is found to be a suitable replacement for NR from Hevea. The research on commercialising NR from this ‘weed’ is being spearheaded by Dr Katrina Cornish and her group at Ohio State’s College of Food, Agricultural & Environmental Sciences. Her research, which has the potential to revolutionise the rubber and tyre industry, aims to develop industrial rubber crop, which matures much quicker than rubber trees that take as much as seven years to give yield
Making ELT Recycling Profitable
The ELT processing industry worldwide has been growing in double digits. From being a responsibility, obligation or compliance, the sustainability in the ELT is evolving into a profitable industry when conducted judiciously
E-commerce in tyre industry and supply chain
The tyre industry has been traditionally dealer-driven with a human touch, but today is witnessing a direct to consumer model by those manufacturers who have embarked on e-commerce for their business
Brand Sherlock Holmes
Global brand consultant and author Martin Lindstrom startled big company CEOs obsessed with big data when he urged them not to ignore the small details as the key for successful brand building could be discovered there. His conviction that small data is rich data drives him, with permission of course, to look inside the refrigerators or nosing in cupboards in households as he dwells into the minds of consumers who make purchase decisions. He does this as a forensic investigator of small data looking for emotional DNA of the consumer in order to gain insights into the mind and spirit of the consumer. It’s not surprising that CEOs and corporate leaders describe him as ‘Sherlock Holmes of brand consultants’
On High Road
The JK Group is looking at doubling revenue to $8 billion by 2020, which it hopes to achieve primarily driven by growth in the automotive tyres & tubes, auto components, defense & aerospace, papermaking and other space. JK Tyre, a flagship company of JK Group, is also playing a major role in Group’s growth, Dr Raghupati Singhania, Chairman & Managing Director, proudly says
Hoosier: Racing Globally
Hoosier Racing Tire (HRT), the US brand with the vast majority of its racing activities occurring in North America, is now part of the continental Group. continental Tire Americas, subsidiary of the continental group, acquired the company in late 2016.The Lakeville based Hoosier, which also has a location in Plymouth, is now well set in lane to strengthen its position in the racing tyre segment, John De Salle, President, told Tyre Asia in an exclusive interview.
Black Donuts In India: One-Stop For Entire Solutions
Black Donuts engineering Inc. is expanding its footprint in India by opening a new office in Delhi, in association with Dawnsun.
munch chemie
the release agent specialist münch chemie
Demonetisation: Tyre sales unaffected
The impact of the recent demonetisation of Rs500 and Rs1000 notes in India is less on tyre business than in the aftermarket as the trade between auto companies and tyre makers take place through banking and digital cashless transactions
Future Ready
First in the ‘10 million club,’ a strategic acquisition, Leadership Award, entry into 2-wheeler/3-wheeler tyre market – the year 2016 marked a series of highs for India’s global tyre maker JK Tyre & Industries. Strongly positioned in ‘Future Ready’ mode, the company is eyeing bigger achievements
