The changing lifestyle of the Indian consumers has changed the entire scenario at the breakfast tables in many urban Indian homes. These days, with profusion of nuclear families with both husband and wife rushing off to their work there is little time for setting an elaborate breakfast table. The days when the Indian breakfast varied from region to region – with a variety of recipes which differed from kutch in the west to Kolkata in the east; Srinagar in the north to Suchindram in the south seems to be over, especially in the context of busy post-modern urban India. These days, healthy RTE and RTC options are adorning many a breakfast tables in urban India. This has opened up a wide scope for the cereal breakfast food manufacturers to expand their horizons and provided new entrepreneurs an opportunity to enter the fast expanding Indian cereal breakfast market. Ashok Malkani examines the scope for the entrepreneurs in India’s breakfast cereals market and looks at all the pros and cons of entering this promising market.
To tackle the day ahead successfully, a healthy and hearty breakfast is essential. And the youngsters in middle class urban India today do not prefer ‘dahi-parantha’ for breakfast anymore. We are witnessing a drastic turn in the breakfast culture in urban India.
This could be attributed to the fact that 65 percent of India’s population comprises of youth, who are responsible for changes in the India’s breakfast segment. Some of them are health freaks, some are tech savvy and some others just want to save their time.
Many among this young population in urban India are from nuclear families where both husband and wife go to work. Thus they often do not have the luxury to have elaborate breakfasts made at home. Besides that nowadays more Indians than ever before are well travelled and are exposed to global lifestyle, which includes global eating habits.
Moreover, today Indian consumers are more hygiene conscious, taste-conscious, brand conscious and experimental than ever before. All these factors have contributed to the growth in the RTE(ready to eat) and RTC(ready to cook) breakfast options in the country.
Mintel Trend ‘FSTR HYPR’ discloses that several brands in India have launched readymade idli or dosa batter for households looking for easier breakfast or meal solutions that are not too different from everyday fare.
Formats range from shelf-stable dry mixes to fresh, ready-to-use batter. The popularity of the ready-made batter has spurred innovation, and comes in different formats—right from smart packaging to multi-grain formulations. Such an evolution of a category has the advantages of ensuring choice, immediate consumption and easy availability of a product not native to a particular region.
RTE, RTC and Healthy
Denne historien er fra February-March 2018-utgaven av Bakery Review.
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Denne historien er fra February-March 2018-utgaven av Bakery Review.
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Caffe Allora Expands
Caffe Allora, the renowned Italian bistro, unveils its latest venture with the opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.
Atelier V Expands Offerings
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Indulge in 'Nostalgia'- The Old School Bakery
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Success of Bakery Outlets
The bakery and confectionery business in-modern India has a great potential This is natural considering to grow the fact that today's urban India has huge numbers of nuclear families, many of whom have very little time at their disposal to cook elaborate meals.
The Priceless Spice
To put it simply, saffron is a spice. Of course, this definition also needs to be followed by several descriptions and explanations. One of them is that saffron is the costliest spice on the planet, by weight.
The Indian Cottage Cheese
Paneer is the most in-demand dairy product in India. It is a fresh and delicate cottage cheese or milky cheese, rich in all nutrients as well as delicious in taste. In the Indian subcontinent, many people have derived a method to preserve fresh milk in the form of paneer. Paneer, the Indian cottage cheese is comparable to the popular western ricotta cheese both in terms of texture and taste.
Key Bakery Trends
One of the largest segments in the food processing sector in India, Bakery industry is poised to witness remarkable growth.
Breaking Fast
The role of breakfast in our daily routine cannot be overstated. It is perhaps the most important of all meals; a hearty breakfast can greatly facilitate to give a good and cheerful start to the day.
Market for Healthy Bakery Ingredients
The bakery market, according to IMARC, is likely to grow at a CAGR of 9.9% between 2024-2032. The growth has been mainly because the industry is aware of the consumers' growing demand for healthy low trans-fat, bakery items and is making all efforts to meet this requirement. The basic ingredients thus need to be altered and this provides a prodigious opportunity for an enterprising entrepreneur to venture into a lucrative market - The Bakery Ingredients Market. But for this the entrepreneur has to make a thorough study not only of the growing needs of the industry but also the different healthy ingredients that the industry will need in the future. Ashok Malkani deliberates on the healthy raw materials that are likely to be used by the industry, thus enabling the entrepreneurs, keen on entering the business, to succeed.
International Snacks
International snacks like doughnuts, burgers and waffles have today become common among not only the millennials but people of all ages. Their popularity has become equivalent, if not more, than that of the Indian snacks. Their adaption to suit the Indian palette, have contributed to their widespread consumption. Ashok Malkani delves on the factors contributing to their finding favour with the populace and their future.
