With the rising demand for bakery products in India, the packaging of bakery products offers attractive opportunities for enterprising entrepreneurs to venture in to. Ashok Malkani analyses the business prospects that this segment promises while talking about options or solutions being used for packaging of bakery products in India
The Indian bakery market was valued at over 6 billion USD in 2017 and is expected to grow at a steady pace to exceed 11 billion USD by 2023, growing at a compound annual growth rate (CAGR) of about 10 percent. In fact, India’s bakery market at Rs. 49.5 billion tonnes makes it the third largest market in Asia-Pacific, only after Japan and Australia.
The bakery products can be roughly segmented into breads and rolls, cakes and pastries, rusks and biscuits. The two major bakery segments -- breads and biscuits account for about 82 percent of the total bakery products in India.
Packaging in Bakery
Not only breads and biscuits, but for almost all bakery products, packaging plays a crucial role. One of the important ancillary aspects of the bakery industry is packaging as almost every bakery product needs to be packaged.
In a paper published in the journal Comprehensive Reviews in Food Science and Food Safety in November 2017, Selçuk Yildirim from Zurich University of Applied Science in Switzerland and colleagues explained that packaging also meets the fundamental need to maintain food quality and safety from production to final consumption by preventing any unwanted chemical and biological changes. Hence, packaging acts as a barrier to protect the food from environmental influences such as oxygen, moisture, light, dust, pests, volatiles, and both chemical and microbiological contamination.
The protective role of the packaging is primarily passive, acting as a barrier between the food, the atmosphere surrounding the food, and the external environment, the paper said.
Denne historien er fra April-May 2018-utgaven av Bakery Review.
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Denne historien er fra April-May 2018-utgaven av Bakery Review.
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The bakery market, according to IMARC, is likely to grow at a CAGR of 9.9% between 2024-2032. The growth has been mainly because the industry is aware of the consumers' growing demand for healthy low trans-fat, bakery items and is making all efforts to meet this requirement. The basic ingredients thus need to be altered and this provides a prodigious opportunity for an enterprising entrepreneur to venture into a lucrative market - The Bakery Ingredients Market. But for this the entrepreneur has to make a thorough study not only of the growing needs of the industry but also the different healthy ingredients that the industry will need in the future. Ashok Malkani deliberates on the healthy raw materials that are likely to be used by the industry, thus enabling the entrepreneurs, keen on entering the business, to succeed.
International Snacks
International snacks like doughnuts, burgers and waffles have today become common among not only the millennials but people of all ages. Their popularity has become equivalent, if not more, than that of the Indian snacks. Their adaption to suit the Indian palette, have contributed to their widespread consumption. Ashok Malkani delves on the factors contributing to their finding favour with the populace and their future.
