RISE OF THE SOCIAL HOTEL

Millennials are increasingly moving away from big box hotels to opt for unusual lodgings, like hostels

- VINITA BHATIA

Traditional hoteliers often looked down their noses at hostels. They considered it as hole-in-the-wall spaces where backpackers travelling on a shoe-string budget would room for a night or a week. But not anymore.

With their rising purchasing power, millennials are challenging unyielding travel structures while demonstrating a growing keenness to explore new destinations. According to an Expedia report, this tribe is estimated to spend approximately 35 days annually on travel, whether it is on leisure or business.

A SOTC India Holiday report also pointed out that 88% of Gen Z, 86% of Gen Y and 91% of Gen X of Indian travellers’ value personalisation, flexibility and customisation while travelling. Varied experiences, be it in adventurous excursions culinary creations or inimitable lodgings.

These tech savvy travellers are increasingly moving away from big box hotels to opt for unusual lodgings, like shared accommodations. This explains the success of Airbnb apartments as well as hostels.

Vibhas Prasad, Director of Leisure Hotels Group tells Vinita Bhatia how the hospitality ecosystem is gearing up to meet the expectations of these new-age consumers. The hotel chain, which has a portfolio of business hotels, signature resorts, bespoke villas and luxury camps across 20 locations, recently launched The Hideaway Bedzzz, Rishikesh. It is a hostel with a combination of well-priced shared guest rooms and premium bunk accommodation. Additionally, there are dedicated dorms for single ladies or male travellers and back packers as well as rooms where friends can stay together.

Prasad stated that the uniqueness of this boutique hostel lies in offering a pocket-friendly smart stay where like-minded people can meet and exchange stories. The hotel group is now in the process of taking this accommodation model to other destinations, some of which are already underway.