Lenskart Is A Brand With A Vision

Lenskart started out as an online player, with customer satisfaction at the heart of its business, but after gaining customer trust online, the brand went after the large segment of consumers offline, branching out into the traditional brick-and-mortar format…

The Indian eyewear market is largely unorganised, dominated by mom-and-pop stores, with only a handful of big brands vying for consumer attention. We, at Lenskart, capitalised on this gap in the eyewear market and introduced a brand with a vision to provide affordable quality eyewear to consumers at the ease of a few clicks – and now bricks.

Growth Story: From Online Success to Offline Triumph

We founded the brand in 2010, and we started off by selling just contact lenses. A couple of months later, spectacles / eyeglasses were included and in March 2011, we added sunglasses to the collection. Winning consumer trust was one of the biggest challenges we faced as an online player, but over the years we have gained that trust and have managed to convert our biggest challenge into our unique selling proposition.

Lenskart started out as an online player, with customer satisfaction at the heart of its business, but after gaining customer trust online, the brand went after the large segment of consumers offline, branching out into the traditional brick-and-mortar format.

Going offline significantly increased accessibility to the brand. We did a small experiment in 2014 by opening a store at Delhi and customers loved the experience. Our stores are unique in the sense that we don’t sell in the store, but only take orders. Essentially, by opening stores, we are solving the problem of ‘trying before buying’.