ERIKA KULLBERG did everything right.
In 2015, during her third year at Georgetown Law, she and classmate Jimmy McNamara founded ReferU, which added a social dimension to the referral of new tenants for apartment buildings. The partners made their way around a conference for the apartment-management industry, memorizing the names and faces of big players they wanted to approach. There, they scored meetings that produced verbal commitments from three property-management businesses.
Wanting a mentor, they reached celebrity VC Chris Sacca by trying multiple permutations of his Gmail address, and landed a Skype session. Interns came on board. Angels began to circle.
In February 2016, Kullberg assessed her situation, weighing the potential of ReferU against a lucrative offer from international law firm Morrison & Foerster. The deciding factor in favor of the legal job: her $200,000 in student-loan debt. In April, a month shy of graduation, she and her similarly indebted co-founder reluctantly shuttered their fledgling business.
“I really wanted to pursue the startup,” says Kullberg. “But student loans are handcuffs.”
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Denne historien er fra Winter 2020 - 2021-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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A Bankable Pet Project - How Moonshots Capital helped eTailPet scale up and attract a buyer in just three years.
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