Tell us about FarmERPMy colleague Santosh and I both come from an agricultural background. During our college days we saw the plight of the farmers and stakeholders involved in the industry who were not getting the right remuneration for their produce. They faced a lot of problems because of the lack of information and knowledge, amenities, business connections, and market linkage. This was majorly because agronomic processes were not practised as a business in those days. There was no ‘revenue model’. With this market insight, we incepted FarmERP with the aim of assisting farmers and making the operations of the businesses more profitable by way of improving productivity with the help of information technology.
How does FarmERP help businesses (its customers)?
FarmERP is incredibly comprehensive as a platform. We have taken all farm operations to maps, QR code-based access control across the business processes, the implementation of agriculture-focused accounting and costing module, hydroponic packs, IoT device integrations, etc. We have also established relationships with prominent FPOs and FPCs focusing on the crux of empowering farmers directly using our technology platform. FarmERP is best-known for their project of ‘Uberization of Agriculture for smallholder vegetable growers’, a notable contribution to the space of Indian agriculture. The Uberization project was aimed at enabling smallholder farmers to make their farming journey predictable, as well as hone efficient daily practices.
India is largely an agro-based economy and is rapidly transforming into a digital one. How is FarmERP leveraging the huge business potential that the country presents?
Denne historien er fra July 2021-utgaven av Indian Management.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra July 2021-utgaven av Indian Management.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Trust is a must
Trust a belief in the abilities, integrity, values, and character of any organisation is one of the most important management principles.
Listen To Your Customers
A good customer experience management strategy will not just help retain existing customers but also attract new ones.
The hand that feeds
Providing free meals to employees is an effective way to increase engagement and boost productivity.
Survival secrets
Thrive at the workplace with these simple adaptations.
Plan backwards
Pioneer in the venture capital and private equity fields and co-founder of four transformational private equity firms, Bryan C Cressey opines that we have been taught backwards in many important ways, people can work an entire career without seeing these roadblocks to their achievements, and if you recognise and bust these five myths, you will become far more successful.
For a sweet deal
Negotiation is a discovery process for both sides; better interactions will lead all parties to what they want.
Humanise. Optimise. Digitise
Engaging employees in critical to the survival of an organisation, since the future of business is (still) people.
Beyond the call of duty
A servant leadership model can serve the purpose best when dealing with a distributed workforce.
Workplace courage
Leaders need to build courage in order to enhance their self-reliance and contribution to the team.
Focused on reality
Are you a sales manager or a true sales leader? The difference, David Mattson, CEO, Sandler® and author, Scaling Sales Success: 16 Key Principles For Sales Leaders, maintains, comes down to whether you can see beyond five classic myths that we often tell ourselves about selling.
