Build Marketing Operations Muscle
thinksales|July - September 2018

How Chief Marketing Officers get out from underneath this avalanche of data and stay on top of it.

Eric Barie
Build Marketing Operations Muscle

Data is everywhere. Channels are exploding. Technology is changing. Executives require more detailed reporting. Intuition and experience are no longer enough. You are living in the ‘show me’ era. Marketing leaders can’t do this alone; you need muscle in your marketing operations capability.

Having the right plans, people, and means of production is essential to making your number. But if marketing isn’t streamlined and tight, it doesn’t function well. It’s sluggish and weak, and it struggles to produce leads and nurture prospects. It can’t adapt quickly when change is required.

Once you achieve peak performance, you’ll change your company’s trajectory.

Automating core business functions (CRM, email marketing, etc.) certainly helps. It lifts the administrative burden that weighs marketing down. But automation alone can’t make your team more efficient or effective.

Denne historien er fra July - September 2018-utgaven av thinksales.

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Denne historien er fra July - September 2018-utgaven av thinksales.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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