We explore the road less travelled to find the right fit for the curvy Indian body.
When we started ideating for inclusivity in fashion, I steered clear of driving the conversation towards plus-size fashion, as over the years, the industry has accepted the need to bring a much-needed change about sizes that go beyond small, medium, and large. When fashion houses like Christian Siriano and Chromat cast 10 and nine plus-size models, respectively, for New York Fashion Week (NYFW) Fall/Winter 2018 early this year, it looked like, body positivity was finally on the forefront internationally. Even at Lakmé Fashion Week Winter/Festive 2018, held in August this year, two shows were dedicated to diverse sizing.
A meeting with my editor busted that myth, when she told me how difficult it is for her to find clothes on-the-rack. We returned to that topic, and realised that in India, it is indeed a market that has not been explored to its full potential. Hetal Kotak, CEO, aLL-The Plus Size Store, says, “The industry is opening up and gearing to create fashion for fuller frames. There are a few online and offline players, who are experimenting with plus-size fashion. Since it is a niche category, a certain level of expertise, in terms of fashion, manufacturing, and retail, is required, but overall it is a great industry to operate in”. This set us on a path to find out if the industry indeed practices what it preaches by making an effective inclusive space for plus-size women.
SETTING THE FOUNDATION
Denne historien er fra October 24, 2018-utgaven av Femina.
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Denne historien er fra October 24, 2018-utgaven av Femina.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
THE GOODNESS OF GHEE
What: The Pure Cow Ghee range for babies with sensitive skin from Himalaya Babycare
Hello Hyderabad!
The Kaftan Company makes its debut in Hyderabad with a physical store
A COSMIC CULINARY JOURNEY
Located in the vibrant heart of Kolkata, That Place Bowl & Bar aims to be something out of the ordinary
BIG ON THE SCREEN
Writer-director INDIRA DHAR is no newcomer to international film festivals, but a standing ovation at Cannes for her latest film was an unforgettable experience. She talks to Shraddha Kamdar about the inspiration, her love for films and more
COMMAND RESPECT EFFORTLESSLY
Try these strategies if you hate not being taken seriously.
FIND CALM IN CHAOS
Deal with difficult situations using the principles of stoicism.
GREENER IN THE CUP
Samiksha Bhowmik details why a cup of matcha needs to be part of your diet
THE BEST OF TWO VIBRANT WORLDS
LYLA, in Mumbai's BKC, seamlessly blends Central American vibrancy with Californian flair
A Melange Of the Middle East & Indian Spices
Bringing contemporary twists to tradition, MERCHANT & ME is a youthful urban space for cuisine and cocktails in Pune
10 REASONS WHY SEYCHELLES COULD BE YOUR DREAM DESTINATION
Seychelles hits all the high notes on the romance roster whether you're on honeymoon or a love break.