SINCE THE BEGINNING of time, the African continent has been a source of wonder and natural wealth. The world turned to Africa for influence and attainment of things that today form part of our everyday lives – think your morning coffee order or that shea butter moisturizer you love.
Yet, for all its contributions, you could argue the continent has never truly received the same celebration as some of its Western counterparts. That’s, until now.
Over the past few years, a 21st century Pan-African Renaissance has come to the fore. The richness of African music, dance, fashion and indigenous cultures has exploded into global pop culture – and ‘Made in Africa’ has become a new tagline for luxury.
But what makes locally produced content so unique to luxury from elsewhere? For starters, you usually measure affluence by price. But in Africa, it’s cultivated through depth and sentiment. It’s the story you tell, a traditional artisanal technique, an indigenous textile, a celebration of your tribal identity – something you can’t replicate.
Denne historien er fra Spring 2021/September 2021-utgaven av GLAMOUR South Africa.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra Spring 2021/September 2021-utgaven av GLAMOUR South Africa.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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