She’s collaborated with Nicki Minaj, NYX Cosmetics and Maybelline, and her 1.2 million YouTube subscribers will agree: makeup artist Aaliyah Jay makes beautiful moves. Here, she shares the steps to her success.
BE SOCIAL MEDIA SAVVY
I was born in 1994, so I grew up in the infancy of the Internet, and I learnt how to work a computer and social media at the age of 10. It’s been key to my success. My following started growing from Tumblr. Once Instagram launched, I realised that people who had small businesses wanted more promotion for their products and I had the influence that showed young girls my age what was hot and new on the market. And it just took off from there.
DREAM BIG
My favourite project so far was being part of campaigns for NYX Cosmetics, and also doing Nicki Minaj’s makeup for her ‘Barbie Dreams’ video. The experience was one-of-a-kind, one that an aspiring makeup artist can only dream of. Nicki loves a barely-there makeup look because she is always wearing colourful clothes and wigs, so I did a really natural look on her. And since we’re so close in skin tone, I used some of my own favourite go-to products on her.
FIND YOUR SIGNATURE STYLE
Denne historien er fra March 2019-utgaven av GLAMOUR South Africa.
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Denne historien er fra March 2019-utgaven av GLAMOUR South Africa.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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