One morning, the entire country woke up and Ligo, the sardine product that has been a staple in every Pinoy pantry, was cool. We know this because our coolest friend has reposted them, and because our neighborhood sari-sari store still sells them. We know this because they now have a Sriracha variant, which means a collab with a major retail label must be next. What we didn’t know was how its third generation owners, even long before they were owners, have sneakily been planning this all along.
As young students, Mikko Tung, Mark Tung, and Macky Tung always talked about their big plans for their father’s business. Their parents, however, made it very clear early on that no one was going to be forced into the family business—they all fell into it in their own time, each bringing to the table an invaluable set of skills, a unique perspective, and immense pride in the 66-year-old brand their family has built.
Although it does seem like it happened overnight, the brand’s transformation, or rather, its adaptation to the Millennial-Gen Z stage, was a product of a well thought out plan. From sharing childhood bedrooms to hanging out as teens, and now, working on a brand that is turning out to mean more to Filipinos than they ever thought it would, the Tung brothers are thrust into the spotlight both for their business sense and just being plain cool. Here’s what they have to say on work, family, and building a brand that matters.
MACKY TUNG
Denne historien er fra September 2020-utgaven av MEGA Man.
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Denne historien er fra September 2020-utgaven av MEGA Man.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
MAN VS. WILD
Brave it out in tough leather, exaggerated silhouettes and unorthodox textures
STAY COOL
Another month, another form of community quarantine. We’ll spare you the adjectives, because what it really is, is limbo.
GOOD LEADERSHIP
I’ve been an employee and a business owner for nearly two decades now and during one of the long nights of 2020, I asked myself, “What kind of leader do I want to be?” This is a question that can easily be answered by, “I want to be a good leader.” But the truth is, it is so difficult to even come close to good. You see, many if not all of our jobs is a business, a business that has to keep spending at bay, one that has to increase profits year over year, and one that has to keep workers happy and motivated. Those things are polar opposites of one another and to find the perfect middle is challenging. For months, I’ve mulled over my own question and I think I’ve found the answer. I want to be that leader that inspires personal growth.
BRIDGING THE NEW WORLD
Mike Lagman is laying out a bluepr int where no man is left behind
THE ANATOMY OF IDE FABIO
FROM SUPERMODEL TO SUPER DAD
IN THE MORNING
How do you look at your mornings? Whether you jump out of bed at the first crack of light or slump around your sheets in existential dread, there is not one that stands to be better than the other.
BREAKING BARRIERS WITH TIKTOK
The man behind #HatolNiRoman imparts his insights on going viral on TikTok, the Philippine legal system, and being better citizens
PURE AND SIMPLE
Louis Vuitton’s FW ‘21 takes on the dual role of tourist and purist
BE HAPPY
Two months ago, I was announced as the head of One Mega Group, a position previously held by our late Founder, Sari Yap, and then our current Chairman, Archie Carasco. Full disclosure, I knew about this announcement six months ago at the height of the pandemic. When I was told, I laughed. I wasn’t sure if it was a nervous laughter, an amused chuckle or both. I honestly thought it was a prank that would be revealed seconds later, but it wasn’t.
MONSTERS, DREAMS, AND THAT GOOD OL' MOVIE MAGIC:
THE SHORT PERSONAL HISTORY OF LEEROY NEW
