In his recent campaign, shot by photographer Ashish Shah, textile and fashion design-er Naushad Ali focused on showcasing the real ‘Pondi’ (as the Indian union territory with French influences is often called) as he knows it. “Pondicherry is so much more than yellow walls, French food and beaches,” he says with a laugh. “We showed Sri Aurobindo library, the Laboratoires Senteurs, the green belt of Auroville, the Marbling House, the ashram kitchen, the Ecole Française d’Extrême-Orient (EFEO) and the French Institute. Most of these are not on the tourist radar, but they are an experience.”
It’s the coastal town with its hybrid culture and its spiritual practices that is as much a cornerstone of Ali’s ethos as are his deft experiments with textiles and fluid shapes. Last autumn, he referenced Puducherry through a nostalgic lens where, via archival photos, he translated the sartorial elegance that dotted the town in the 1950s and 1960s.
His studio is based in Auroville, a community that prides itself on its eco-conscious approach, and which continuously motivates Ali. He takes a threepronged approach to sustainability—social, ecological and economic. With his designs, he’s working towards a zero-waste practice and also addressing the perception of fashion consumption.
Denne historien er fra October 2021-utgaven av VOGUE India.
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Denne historien er fra October 2021-utgaven av VOGUE India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.
