Technology conveniences the micro habits of our daily life that eventually alter our being—we no longer need directions to locate a new address, memorizing phone numbers is a thing of the past, and my cook can now recreate a meal by watching the instructions on YouTube. So when the yearn for human interaction arose in lockdown, technology stepped in. As time stretched as taffy and experiences ranged from anxiety to self-healing, to downright boredom, we all had a lot to talk about. Silicon Valley’s solution? The much-buzzed-about voice-based social app Clubhouse, which launched last year.
I find myself talking to an excited Paul Davison who has just left a chat room on Clubhouse after initiating new users. “In the world of social media, voice is a relatively new medium. But in the real world, it’s the oldest. We were talking long before we were writing,” he says to the obvious why-no-video question. Joining Clubhouse is much like being a member of a college club—except you’re listening to some of the most creative minds in the world without it being dumb luck or having to pay an admission fee. It’s heady stuff. All you need to do is talk or listen.
CONNECTING THE DOTS
Like any good thing, Clubhouse was a product of recognizing a need. When Davison found himself not reading, he turned to audio, and then to podcasts. “The challenge with podcasting is that while it’s not too hard to create, it’s partially distributed, given the constraints of its ecosystem.” He explains the problem he was trying to solve: “For images, we have Instagram, for text Twitter, for video YouTube and TikTok. But for spoken audio content it’s difficult, and honestly, a bit of a mess. That’s when we said: ‘Dude we gotta build a consumer social app!’”
Denne historien er fra February 2021-utgaven av VOGUE India.
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Denne historien er fra February 2021-utgaven av VOGUE India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.