In the millennial favourite 2004 cult comedy Mean Girls, the popular girls didn’t get zits. And if they did, they’d cover them up with layers of concealer and never let them be photographed. In today’s Gen-Z-dominated world, this doesn’t have to be the case. “In our burn book, spottie hotties sit at the Plastics’ table,” writes Olamide Olowe on the Instagram handle for her skincare brand Topicals, taking the film’s version of the spiteful burn book and flipping it on its head. The brand aims to reframe the discussion around skincare, moving away from the idea that having acne, eczema or flare-ups is embarrassing and must be covered up at all costs. Instead, @mytopicals is chock-full of moody selfies by real people that aren’t trying to hide their breakouts, redness or skin texture. “When you have a visible skin condition, you grow up using prescription products that are usually kept under your bathroom sink. We wanted to design products that you could showcase right alongside all of your favourite brands on your shelf,” confirms Olowe, a Gen Z’er herself, who founded the company when she was 23. “Social media plays a huge role in how we feel about ourselves, which is why we created a brand that doesn’t focus on perfection or unattainable beauty standards.”
KEEPING IT REAL
Denne historien er fra July 2021-utgaven av VOGUE India.
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Denne historien er fra July 2021-utgaven av VOGUE India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.
