Come every new season, the world looks to Japanese cosmetic brands in anticipation of the next industry breakthroughs. For Decorté, this year is made a little more special, in an occasion celebrating its high-end skincare line, AQ Meliority. The anniversary called for a grand party in Tokyo, of which Malaysia Tatler was privy to. The brand had organised a string of exclusive meetings for us, and as we moved through the effervescent city, the appeal of its graceful sophistication stood out, which the new wave AQ Meliority strives to capture. We carried these thoughts into a dialogue with Marcel Wanders, the designer behind its new packaging, which spilled over into an exclusive interview with Decorté’s own brand ambassador, Kate Moss.
CURATED COMPLEX
The AQ Meliority is not just another anti-ageing product: the third-generation skincare returns with a formula powered for regeneration. Designed to awaken skin’s true vitality and beauty beyond the surface, Decorté tapped into techniques and ingredients for the senses. Composed of a carefully selected beauty complex gleaned from a decade of research, the updated AQ Meliority boasts a core Benifuuki ingredient, an organic green tea hailing from the Unesco World Heritage Yakushima island, alongside extracts of tea leaf, white mucuna and birch, applied with sophisticated technology for efficient delivery.
To ensure its efficacy, Decorté must first understand the connection of cell growth and scaffolds to skin regeneration. This AQ Meliority line, according to product planner Yudai Fujii, casts a deeper focus on skin’s growth factors, using a patented capsule technology of high-oleic delaysomes that slowly melts into the skin, through a rich base, silky texture and luxurious scent.
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Denne historien er fra October 2019-utgaven av Malaysia Tatler.
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