Transforming the Retail Experience
Tatler Malaysia|May 2021
The future retail experience and how it informed the thinking for the retail component of The Exchange TRX
Rubini Kamalakaran
Transforming the Retail Experience

“It can’t be a mall or we are not being true to our vision,” says Mitch Wilson, Head of Retail at Lendlease, referring to the retail component of The Exchange TRX. Defining it instead as a platform that provides a series of diverse experiences, where the community can come together, socialise and enjoy in their own unique way, indicates a departure from the retail experience that we are used to. “We’re about curating experiences for the community through partnerships with retail partners, event organisers and societies that will allow us to provide a unique offering,” explains Wilson. For residents, it will fulfil daily needs and special moments with a myriad of choice encounters that are found nowhere else.

A concept that resulted from extensive research and a development cycle that spanned six to 10 years, it was inspired by Lendlease’s values and vision of creating a positive legacy focused on strong engagement with the community and creating places where communities thrive. It’s about working with their retail partners and having a conversation with them about what is the truly Malaysian connection that they are going to provide. “We’re focused on creating what the community is looking for. By creating a thriving space where people want to visit for its unique experiences and hang out, the rest will come naturally. I think the days of promoting shopping centres as the biggest, brightest and shiniest—they are long gone and they are just not relevant to the consumers today.”

Denne historien er fra May 2021-utgaven av Tatler Malaysia.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra May 2021-utgaven av Tatler Malaysia.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA TATLER MALAYSIASe alt
Waves of Wonder
Tatler Malaysia

Waves of Wonder

Chaumet's Ondes & Merveilles high jewellery collection invents a unique language of the sea, capturing the colours and joy of life within and around the expansive depths

time-read
2 mins  |
September 2024
Bright, Light, Bella
Tatler Malaysia

Bright, Light, Bella

Bella Hadid's star shines brighter as the new face of Chopard's iconic Ice Cube collection

time-read
3 mins  |
September 2024
Beauty Playbook
Tatler Malaysia

Beauty Playbook

We tapped the British make-up extraordinaire Pat McGrath to talk all things beauty as she takes us through her early beginnings, creative process, make-up tips and more

time-read
5 mins  |
September 2024
The Chloé Woman, Reborn
Tatler Malaysia

The Chloé Woman, Reborn

As we head into fall-winter 2024, let's unpack one of the most anticipated collections of the season-Chemena Kamali's homecoming collection for Chloé

time-read
2 mins  |
September 2024
To the Mun and Back
Tatler Malaysia

To the Mun and Back

Korean actress Mun Ka-young opens up about her dream destinations and her non-negotiable in-flight skincare essentials

time-read
2 mins  |
September 2024
One Step at Time
Tatler Malaysia

One Step at Time

We speak to Edgardo Osorio, founder of luxury footwear brand Aquazzura, on his vision of comfort and glamour, from weddings to world stages

time-read
3 mins  |
September 2024
Seams Like Art
Tatler Malaysia

Seams Like Art

Eleen Tan, a fashion illustrator and art lecturer, talks about finding success and fulfilment in the fast-paced fashion industry without sewing a single stitch

time-read
5 mins  |
September 2024
POWERFUL LITTLE PERFORMER
Tatler Malaysia

POWERFUL LITTLE PERFORMER

In both her wardrobe choices and acting roles, Eyka Farhana demonstrates remarkable range

time-read
10 mins  |
September 2024
HOT DAME!
Tatler Malaysia

HOT DAME!

Meet the chic 89-year-old great-grandmother whose story of family and romantic reunion is as awe-inspiring as her timeless elegance

time-read
4 mins  |
September 2024
Digital Transformation
Tatler Malaysia

Digital Transformation

Newly appointed managing director of Microsoft Malaysia Laurence Si brings 30 years of experience to the role

time-read
3 mins  |
September 2024