The Age Of Personalised Hair Care

Taking ‘bespoke’ to a whole new level, L’Oréal Professionnel introduces Série Expert Powermix—a powerful care experience that is freshly mixed just for you.

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Scroll through perfect posts on Instagram or Pinterest and you’ll notice that thanks to digitisation such as this, there is a jump in the standard of living in society. There is a desire for perfection in all aspects of life, but in ways that are truly unique to every individual. The demand for a ‘bespoke’ life is at its peak, and brands thus have to live up to these consumer needs.