THE FUTURE OF CUSTOMER SERVICE

Equipment companies turn to artificial intelligence to speed up response time.

BEST YEAR-END BUYS IN HP

Late-model, large-horsepower tractor inventories have increased significantly

FIELDS OF DATA

The rise of Alis bringing transparency to farmland values.

KIMBERLY RATCLIFF

Bridging the gap between urban and ranch life.

PRRS-RESISTANT HOGS

Gene-editing technology shows promise in combating the virus.

CARBON MANAGEMENT MAKES SOIL SENSE

Increases in water-holding capacity add on-farm value.

SHAKING UP THE PRICING STRUCTURE

Ag companies are changing the way farmers pay for inputs.

PRECISION UPGRADES

ARAG targets both OEM market and parts to update older sprayers.

LAUNCHING BRANDED BEEF FROM THE RANCH

Direct marketing secures Montana family's future and provides high-quality beef to customers.

HOW TO BREAK WITH TRADITION

A decade of growing cover crops helped this farmer reduce subsoiling and commercial input application.

HIGH-SPEED ISOBUS

The new technology is 4,000 times faster than the current ISOBUS.

KICKSTARTER HELPS LAUNCH SMALL PENNSYLVANIA DAIRY FARM

As the fifth generation in a dairy family, Mikayla Fasone was ready to step away from tradition and make a fresh start.

FROM SILENCE TO TRANSPARENCY

Problem: When should we talk with our children about our plans for the farm?

PROTECT PLANT HEALTH

Biological on-seed treatment enhances performance.

FARM SCHOOL

An educational series for farmers who want to take their skills to the next level.

FRUITION SEEDS

A patchwork of farm fields in the rolling hills of New York's agricultural Finger Lakes region has literally gone to seed - all for the benefit of gardeners and eaters.

BENSON HILL MOVES CLOSER TO IOWA FARMERS

The company specializes in breeding seeds for non-GMO, high-protein soybeans.

THE GLORY OF FLOWERS

From planting 100 bulbs to 100 beds, Brooke Neal Freeman has turned a love of blooms into a successful business venture.

NEW HOLLAND GUARDIAN SPRAYER PRECISION UPDATES

The 2023 models have the same numbers and basic components as previous models, but a collaboration with Raven Industries has changed almost everything behind the scenes.

CHANGING LANES

Market opportunities for ethanol are emerging beyond light-duty vehicles.

DANIELLE VENABLE

This young farmer navigates relationships on the family farm.

MARK STOCK

The CEO of BigIron Auctions talks about the state of machinery auctions since the start of the pandemic.

THE CREAM OF THE CROP

Ashley Bridges McMurry knows the long road to success is seldom straight

HOW TO OUTSMART CATTLE WORMS

You've heard the saying, less is more. You just didn't know that it's true for your deworming program.

SWITCH TO RX

FDA rule on antibiotic usage takes effect in June

WALKING THE PATH OF GRIEF

Whether dealing with the death of a loved one or suffering a loss on the farm, grief is a process that can't be rushed

PORTABLE WORKSTATION

Idea of the Month: Device lets you easily move tools where you need them.

A PLACE ТО HEAL

Andrea and Michael Haritos use their farm to help grieving people in their community and to educate consumers about food production

FOR THE BIRDS, FOR YOUR RANCH

Your next metric for healthy land comes with feathers.

Level Up On Soil Health With Livestock

Tom Cannon turned to no-till in the late 1990s after watching his wheat dry up and blow away in the harsh Oklahoma wind.