Arrow as a brand has been on a path of constant growth and evolution. With the offices opening up postpandemic, there has been a rapid growth in demand as people are in need of refreshing their wardrobes. This has helped Arrow gain scale.
To help sustain and build this growth, the brand has introduced exciting product changes to establish a fresh identity of the brand. A new vector logo is now being used in its labels, communication, and signage. “The brand is on a strong momentum having registered a growth of 12-15 percent on a matured base. It is steadily shaping up to be a Rs 1000 crore brand,” said Suman Saha, CEO, Arrow.
OFFLINE PLAY
In terms of its retail presence, the brand has been steadily expanding its presence over the last few years, not just with standalone stores, but also within multi-brand outlets and department stores. It currently has over 212 exclusive stores across India and is available in over 1000 multi-brand outlets in around 109 cities. For its offline retail format, Arrow always targets its presence at both malls and high streets. “Our specific approach towards targeting ‘which’ malls and high streets to enter heavily depends upon finding the target consumers at these locations and then focusing on presenting the brand in the best way possible to the local population,” stated Saha.
Denne historien er fra March - April 2023-utgaven av Retailer.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March - April 2023-utgaven av Retailer.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Rise Of Value Retail
From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.
How Circular Economy is Transforming Fashion's Fabric
As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.
INDIA'S DIGITAL DECADE
Around 62 percent of purchase decisions are now influenced by online discovery.
VALUE FASHION
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
EPICUREAN LEGEND ATUL KOCHHAR
From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.
How Delivery-First Model is Taking Shape in India
The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
The Friendly Neighborhood Malls Resurgence
The success of neighborhood malls hinges on understanding and catering to the local demographic.
THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
