SPEED MEETS STYLE

With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies

- VAISHNAVI GUPTA

As consumer expectations continue to evolve, fashion brands are embracing a new trend that’s sweeping across industries: quick commerce. Traditionally the domain of groceries and essentials, quick commerce—characterized by delivery times of 10 to 30 minutes—has begun to reshape the fashion landscape as well.

The quick commerce industry in India is currently valued at $700 million and is projected to reach a staggering $5.5 billion by 2025. As the addressable market for this industry grows to $60 billion, fashion brands are moving swiftly to capitalize on this trend, combining ultra-fast deliveries with the stylish offerings consumers’ desire. With the rise of platforms like Blinkit and Zepto, fashion brands see quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies.

Fashion Meets Instant Gratification

For many fashion brands, quick commerce offers an unparalleled opportunity to meet the immediate demands of modern shoppers. As Sidhant Keshwani, Founder and CEO of Libas explained, “Fashion has largely remained untapped in the quick commerce space, and we believe there is a major opportunity here, especially during high-demand festive seasons like Diwali and Rakhi.” He added, “We are actively exploring partnerships to leverage quick commerce as a platform to deliver fashion more quickly, bringing our customers what they need, when they need it.”