The year 2024 is here, and brands that want to stay relevant, innovative, and ahead of their competitors must think outside the box. But how exactly do you break through the noise in such a crowded market? That’s where Titan, Myntra, Trident and McVitie’s come in. These three powerhouses are not just playing the game—they’re rewriting the rulebook.
What are they doing differently, and what can you learn from them? Buckle up because we’re diving deep into their bold strategies and what makes them the trendsetters of 2024.
TITAN: From Traditional to Trendsetter
Titan, a brand synonymous with watches in India, had been a trusted name for years. But like many legacy brands, it found itself on shaky ground as newer, more disruptive brands entered the market. Consumers were no longer as loyal, and the younger generation saw Titan as a “parent’s watch”—sturdy but old-fashioned.
That’s when Kalpana Rangamani, Chief Marketing Officer of Titan, decided to do something radical. The goal? Revolutionize the brand’s image without alienating its core customer base. Sonata was seen as the “affordable, reliable option” for budget-conscious buyers, but now it needed a full-on makeover to appeal to millennials and Gen Z.
The Bold Moves That Made Titan Cool Again
Denne historien er fra October - December 2024-utgaven av Retailer.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra October - December 2024-utgaven av Retailer.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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TOP MARKETING TRENDS 2024
In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.
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