How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle

For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.

- VAISHNAVI GUPTA

Brand collaborations between retailers and designers or celebrities have emerged as a powerful trend, offering a fresh perspective, attract new audiences, and elevate the overall market appeal. As we delve into this phenomenon, it becomes clear why brands and designers are increasingly joining forces to create something truly special.

The Motivation Behind Collaborations

For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers. Akshay Narvekar, Founder & CEO, Bombay Shirt Company, explained, “At Bombay Shirt Company, you would normally design your shirt yourself, from beginning to end, just the way you like. Working with a designer like Arjun Khanna allowed us to give our customers something different, something with a distinct design point of view.”

This sentiment resonates with Arjun Khanna, who sees such collaborations as an opportunity to push creative boundaries. “This is not just a capsule collection. It’s a unique long-term creative collaboration that leverages the unique strengths of our respective brands but with a shared sensibility on the customer experience we want to deliver stylistically,” he said. Similarly, Karan Johar, who collaborated with MyGlamm to launch a makeup collection, views such partnerships as a means to empower individuals. “With POUT, I wanted to create a collection that empowers everyone to embrace their unique beauty and make a statement with their lips,” Johar noted.