INSIDE WESTSIDE'S FASHION METAMORPHOSIS
Retailer|May-July 2024
Offering sharp prices, fresh fashion every week, and contemporary spaces for the evolving mindset of the Indian consumer.
NANDINI BANERJEE
INSIDE WESTSIDE'S FASHION METAMORPHOSIS

In the dynamic world of fashion and retail, Westside has emerged as a trailblazer, celebrating 25 years of style evolution, confident consumer engagement, and beauty innovation. Westside’s journey from a retail brand to a cultural hub reflects its adaptability, innovation, and commitment to fostering confidence and individuality. In a candid conversation with Shailina, COO, Trent Ltd and Umashan Naidoo, Head of Customer & Beauty, Westside, we delve into the brand’s journey, the challenges faced, and its fashion forward vision for the future.

CONFIDENCE REDEFINED

As we step into the conversation, the spotlight is on the changing landscape of consumerization over the past two years. Confidence takes center stage, with consumers becoming more discerning, informed, and assertive about their preferences. Westside has successfully aligned with this shift, offering sharp prices, fresh fashion every week, and contemporary spaces that resonate with the evolving mindset of the Indian consumer.

Denne historien er fra May-July 2024-utgaven av Retailer.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra May-July 2024-utgaven av Retailer.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA RETAILERSe alt
The Rise Of Value Retail
Retailer

The Rise Of Value Retail

From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.

time-read
6 mins  |
August-September 2024
How Circular Economy is Transforming Fashion's Fabric
Retailer

How Circular Economy is Transforming Fashion's Fabric

As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.

time-read
3 mins  |
August-September 2024
INDIA'S DIGITAL DECADE
Retailer

INDIA'S DIGITAL DECADE

Around 62 percent of purchase decisions are now influenced by online discovery.

time-read
3 mins  |
August-September 2024
VALUE FASHION
Retailer

VALUE FASHION

With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.

time-read
2 mins  |
August-September 2024
EPICUREAN LEGEND ATUL KOCHHAR
Retailer

EPICUREAN LEGEND ATUL KOCHHAR

From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.

time-read
2 mins  |
August-September 2024
How Delivery-First Model is Taking Shape in India
Retailer

How Delivery-First Model is Taking Shape in India

The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.

time-read
3 mins  |
August-September 2024
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
Retailer

How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle

For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.

time-read
3 mins  |
August-September 2024
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
Retailer

NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET

As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.

time-read
3 mins  |
August-September 2024
The Friendly Neighborhood Malls Resurgence
Retailer

The Friendly Neighborhood Malls Resurgence

The success of neighborhood malls hinges on understanding and catering to the local demographic.

time-read
3 mins  |
August-September 2024
THE EVOLUTION OF OUTLET MALLS IN INDIA
Retailer

THE EVOLUTION OF OUTLET MALLS IN INDIA

Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.

time-read
6 mins  |
August-September 2024