India, a country known for its diverse cultural heritage, is now witnessing an exciting transformation in the fashion landscape: the rise of sneaker culture. This burgeoning movement is no longer confined to metropolitan hubs but is permeating every corner of the nation. From self-funded startups like VegNonVeg to international giants like Limited Edt, the sneaker revolution is redefining fashion norms and creating vibrant communities around footwear.
According to Statista, the total global sneakers market revenue was valued at approximately $70 billion in 2020 and is expected to reach a value of $102 billion by 2025. Furthermore, for the Indian market, the revenue in the sneakers segment amounts to $1,367 million in 2021 which is expected to grow annually at a CAGR of 24.7 percent.
This rapid growth is fueled by an increasing number of young consumers seeking unique and fashionable ways to express themselves. The influence of global culture, amplified by social media platforms like Instagram, has made sneakers a symbol of individuality and style in India.
PASSION MEETS CULTURE
Founded in 2016 by Abhineet Singh and Anand Ahuja, VegNonVeg has rapidly become a cornerstone of India’s sneaker scene. Initially a passion project, the brand was born out of a love for sneakers and streetwear. Abhineet Singh recalls the early days: “It really started off as a passion project for both of us.” This genuine enthusiasm laid the foundation for VegNonVeg’s unique identity.
VegNonVeg distinguishes itself through meticulous curation and a deep connection to culture. “Everything that we have on our shelves has a story,” Abhineet explains. From art to music to sports, each product carries a narrative that resonates with its audience. This “culture to-commerce” approach emphasizes not just selling products but also fostering a deeper understanding of their cultural significance.
Denne historien er fra May-July 2024-utgaven av Retailer.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra May-July 2024-utgaven av Retailer.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Rise Of Value Retail
From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.
How Circular Economy is Transforming Fashion's Fabric
As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.
INDIA'S DIGITAL DECADE
Around 62 percent of purchase decisions are now influenced by online discovery.
VALUE FASHION
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
EPICUREAN LEGEND ATUL KOCHHAR
From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.
How Delivery-First Model is Taking Shape in India
The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
The Friendly Neighborhood Malls Resurgence
The success of neighborhood malls hinges on understanding and catering to the local demographic.
THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
