KIRANA 2.0

India's FMCG industry observed a double-digit value growth of 10.2 percent in Q1 2023, a 2.6 percent increase compared to the previous quarter. However, in the digital era, local kirana stores find empowerment through platforms fostering collaboration, transparency, and access to vital market insights, reshaping the retail landscape.

In the labyrinthine streets of India, where commerce intertwines with community, the kirana store stands tall as a beacon of convenience and personalized service.

For decades, these corner shops have been the lifeline of neighborhoods, catering to the daily needs of millions. However, with the advent of digital commerce, the landscape is evolving rapidly, presenting both challenges and opportunities for these local businesses. Amidst this transformation a few organisations have emerged as trailblazers, empowering kirana stores to thrive in the digital age while preserving their unique essence, ONDC and Kirana Club fitting in snug with the bandwagon.

Revolutionizing FMCG Ecosystem

Founded in 2021, Kirana Club has orchestrated a paradigm shift in India’s FMCG industry, spearheaded by its visionary Founder & CEO, Anshul Gupta. Recognizing the information gap plaguing kirana stores and brands alike, Gupta embarked on a mission to bridge this divide, creating a platform that empowers kirana owners with real-time market insights and fosters enduring partnerships with FMCG brands.