In an era of cheap Chinese-manufactured clothes and accessories with quality issues, London-based brand, Urbanic forayed into the Indian market with designs and outfits that were globally trending and size inclusive. Like a breadth of fresh air, the Indian youth quickly adopted Urbanic into its midst and the brand grew rapidly.
The brand had re-invented the fashion scenario with trendy and quality clothing for Gen Z and millennial women, which were affordable, easily accessible and delivered delivery. Today, the brand works on the motto of sustainable fashion and utilizes advanced technology to ensure it sticks to its sustainability agenda. Urbanic is one of the leading fashion brands in India, and is quickly gaining traction in other emerging markets such as Brazil and Mexico.
Growth Story
Since 2019, Urbanic has worked on bringing fashion inspirations from London to emerging markets with global supply chain strategies. Their customers are digital native women who are highly conscious of the latest trends and appreciate good quality at fair prices. Realizing this, the brand streamlined its focus to expand into emerging markets through localized differentiation.
“We are a London brand, created to enfranchise and include both our customers and our team. To that end, localization of team, talent, and expertise is our core value and focus. We have great local expertise in India, Brazil, Mexico, and London,” stated James Wellwood, Founding Partner, Urbanic London.
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