"We are consistently expanding our physical retail spaces to provide customers with a real touch and feel experience. Our physical stores are thoughtfully designed to cater to the discerning modern-day Indian consumer, seamlessly blending the offline and online experience." - Anchit Nayar, Executive Director & CEO – Beauty E-Commerce, Nykaa
The year was 2014, and I was invited to Khan Market for a beauty product launch. Sipping wine at Perch, and waiting to speak to Falguni Nayar about her vision for Nykaa (it was a budding e-commerce beauty platform with fabulous and trending nail paints), I was introduced to her children, who were shadowing their mother and mingling with the gathered journalists. My first impression was that the siblings were enthusiastic, eager to listen to the beauty editors and had their own vision of what they thought Nykaa could become. Cut to 2023 – today the brand has emerged as a beacon of innovation and success, with many remarkable achievements and a trailblazer in the beauty retail industry, with the Nayar twins each becoming ‘Generals’ for the brand – Anchit for BPC and Adwaita for Fashion and Home.
According to Anchit Nayar, Executive Director & CEO – Beauty E-Commerce, Nykaa, the relentless commitment of Nykaa to deliver an optimal customer journey has been at the heart of their success. By empowering the brand partners to realize their full potential and consistently driving stakeholder value, the brand has played a pivotal role in reshaping the beauty retail landscape in India.
Denne historien er fra September - October 2023-utgaven av Retailer.
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Denne historien er fra September - October 2023-utgaven av Retailer.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Rise Of Value Retail
From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.
How Circular Economy is Transforming Fashion's Fabric
As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.
INDIA'S DIGITAL DECADE
Around 62 percent of purchase decisions are now influenced by online discovery.
VALUE FASHION
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
EPICUREAN LEGEND ATUL KOCHHAR
From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.
How Delivery-First Model is Taking Shape in India
The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
The Friendly Neighborhood Malls Resurgence
The success of neighborhood malls hinges on understanding and catering to the local demographic.
THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
