THE TECH EVANGELISTS RESHAPING THE INDIAN RETAIL
Retailer|January - February 2023
TODAY, TECHNOLOGY CAN EITHER MAKE OR BREAK A BUSINESS. RETAIL BRANDS ARE DEPLOYING TECH TO ENHANCE THE IN-STORE EXPERIENCE OF THE CONSUMERS ALONGSIDE REPLICATING THE SAME EXPERIENCE DIGITALLY. AS TECH DEFINES THE SUCCESS OF ANY RETAIL BUSINESS, RETAILER MAGAZINE BRINGS YOU THE TOP CTOS WHO SHARE HOW THEY ARE DEPLOYING TECH TO WEAVE NEW SUCCESS STORIES.
CHARU LAMBA ,VAISHNAVI GUPTA
THE TECH EVANGELISTS RESHAPING THE INDIAN RETAIL
 

DIGITAL TO THE CORE

JEYANDRAN VENUGOPAL, Chief Product and Technology Officer (CPTO) at Flipkart, leads a team spanning all of the Product Management, Engineering, Design and User Research, Data Science, IT, Security, Infrastructure, and Product Operations.

As India progresses on its digitalization journey, Venugopal said that e-commerce has been at A the forefront of helping drive digital adoption across the country through India-first innovations and solving for the end-to-end funnel of a customer's journey. Keeping customer experience at the center point, technology will play a pivotal role in not just getting more customers to connect with e-commerce but also building trust, confidence, and reliability.

"Some of the technologies that we are excited about are virtual and augmented reality, Metaverse, and live commerce and all of these are crucial from a future customer experience perspective. There is a need and an opportunity to bring real-life purchasing experiences to customers and virtual and augmented reality will play a great enabler for an immersive experience for customers while empowering them in their decision making," Venugopal noted.

Tech-Enabled Business

Venugopal stated that another exciting opportunity is Metaverse, a future where individuals could be shopping in a virtual world. With the launch of Flipverse, a Metaverse space where customers can discover products in a photorealistic virtual destination and shop on the Flipkart App, the potential for e-commerce to make a difference is immense.

Furthermore, Flipkart has deployed 3D and AR capabilities via Flipkart Camera which offers 'View in 360°, "Try On', and 'View in Your Room' features on the mobile app.

Denne historien er fra January - February 2023-utgaven av Retailer.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra January - February 2023-utgaven av Retailer.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA RETAILERSe alt
What Drives Gen Z's $860 Billion Spending Power and Why It Matters
Retailer

What Drives Gen Z's $860 Billion Spending Power and Why It Matters

With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.

time-read
3 mins  |
October - December 2024
The AI-Powered Future
Retailer

The AI-Powered Future

In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.

time-read
3 mins  |
October - December 2024
D2C's King: Vivek Biyani
Retailer

D2C's King: Vivek Biyani

How Biyani is taking experiential commerce to newer levels and giving digital first brands prime spot on retail shelves with Broadway.

time-read
1 min  |
October - December 2024
Chef Adwait Anantwar's Flavor Magic at INJA
Retailer

Chef Adwait Anantwar's Flavor Magic at INJA

In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.

time-read
3 mins  |
October - December 2024
QC is the Secret to myTrident's 400% Growth!
Retailer

QC is the Secret to myTrident's 400% Growth!

With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.

time-read
3 mins  |
October - December 2024
How GIVA's Fine Jewelry Empire is Growing at 100% YoY
Retailer

How GIVA's Fine Jewelry Empire is Growing at 100% YoY

GIVA eyes 300 stores in 2 years and Rs 1500 cr revenue in 5 years!

time-read
4 mins  |
October - December 2024
SPEED MEETS STYLE
Retailer

SPEED MEETS STYLE

With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies

time-read
3 mins  |
October - December 2024
Indian Origin D2C Brands Make Mark in Global Markets
Retailer

Indian Origin D2C Brands Make Mark in Global Markets

For many Indian brands, the motivation to expand internationally stems from a desire to share India's unique offerings with the world.

time-read
3 mins  |
October - December 2024
TOP MARKETING TRENDS 2024
Retailer

TOP MARKETING TRENDS 2024

In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.

time-read
7 mins  |
October - December 2024
How India's Pet Care Industry is Raising the Woof!
Retailer

How India's Pet Care Industry is Raising the Woof!

India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet \"humanization\" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.

time-read
2 mins  |
October - December 2024