The days of luxury and premium brands ruling the Indian market are fading fast. Now, it's all about affordable, trendy fashion that's capturing the hearts of millions. With budget-friendly branded apparel and footwear on the rise, major retailers are racing to expand into this booming segment, targeting smaller cities and towns where consumer dreams are skyrocketing. Get ready for a retail shakeup like never before!
India's value retail segment has witnessed unprecedented growth in recent years, driven by several key factors. Increasing disposable incomes, especially in non-metro areas, have empowered consumers to seek branded fashion at affordable prices. According to a report by Motilal Oswal Financial Services Ltd., the value apparel segment is projected to experience a compound annual growth rate (CAGR) of 6% from 2020 to 2025, with the organized sub-sector expected to achieve an even more impressive 13% CAGR. India's value-fashion market has traditionally been dominated by unorganized retailers, accounting for 57% of the total apparel market. This segment mainly caters to middle and lowerincome groups in Tier II and smaller markets. Despite the potential, only a few regional retailers have established a foothold in this budget-conscious sector, which has been difficult for larger retail players to enter.
Denne historien er fra August-September 2024-utgaven av Retailer.
Start din 7-dagers gratis prÞveperiode pÄ Magzter GOLD for Ä fÄ tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ?  Logg pÄ
Denne historien er fra August-September 2024-utgaven av Retailer.
Start din 7-dagers gratis prÞveperiode pÄ Magzter GOLD for Ä fÄ tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg pÄ
What Drives Gen Z's $860 Billion Spending Power and Why It Matters
With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.
The AI-Powered Future
In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.
D2C's King: Vivek Biyani
How Biyani is taking experiential commerce to newer levels and giving digital first brands prime spot on retail shelves with Broadway.
Chef Adwait Anantwar's Flavor Magic at INJA
In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.
QC is the Secret to myTrident's 400% Growth!
With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.
How GIVA's Fine Jewelry Empire is Growing at 100% YoY
GIVA eyes 300 stores in 2 years and Rs 1500 cr revenue in 5 years!
SPEED MEETS STYLE
With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies
Indian Origin D2C Brands Make Mark in Global Markets
For many Indian brands, the motivation to expand internationally stems from a desire to share India's unique offerings with the world.
TOP MARKETING TRENDS 2024
In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.
How India's Pet Care Industry is Raising the Woof!
India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet \"humanization\" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.
