Yet, when I ask agents how they are value-added, they say things like:
• I communicate regularly with my clients.
• I have a written listing presentation.
• I am honest.
• I am trustworthy.
Are these 'value-added' attributes? Or, does the client expect these attributes and services?
Are these exceptional services or average services? I'm writing this article at the beginning of a New Year. It's a perfect time to re-assess your professionalism and master being that 'value-added' agent.
Client Expectations are Higher than Ever
Unfortunately, too many real estate agents assume they are 'value-added' because they are providing the services they want to provide-the services they think the client values. However, there's a real client out there, and the client has different expectations. How do I know that? Because so few agents regularly survey their clients. In fact, when I'm speaking to an audience, I survey them, and find that less than 25 percent gather after-sale surveys! So, the majority of agents don't know if the services they are providing are average or exceptional.
Why Bother Being Exceptional?
• Because you want to set yourself apart.
• You want to create client loyalty.
• You want to create at least 50 percent of your business from client referrals (the latest National Association of Realtors survey Profile of Members found that the average Realtor got only 18 percent of their business from referrals. That's a hard and expensive way to run a real estate business!
• Because you want to run a more pleasant, profitable business.
Denne historien er fra Top Agent Magazine California June 2024-utgaven av Top Agent Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Top Agent Magazine California June 2024-utgaven av Top Agent Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
MANDY NICHOLS
Mandy Nichols may be a self-proclaimed perfectionist, and, as she puts it, “a freaking workaholic,” but there is one thing that brings a tear to her eye: First-time homebuyers.
Easy Blog Topics for Your Real Estate Blog
Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off.
Millennial Buyers: Where They Are & What to Know
Homebuyers and sellers come from all walks of life.
JULES FERNANDEZ
Of all the life changes that can inspire someone to launch a new career— becoming a mother is usually not at the top of the list.
Beyond Cleaning and Decluttering: What Improvement Expenses Make the Most Sense?
Decluttering open spaces, emptying cabinets and drawers and removing knick-knacks might seem like obvious – and free – ways to improve a home’s presentability.
How to Answer the Inevitable Question: Why Should I Choose You?
In some markets, a real estate agent is competing against thousands of other individuals and teams.
Tips on Being a Good Team Leader
Your business is booming, so much in fact, that you've finally made the decision to start a team.
Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces
When house hunters compile their lists of must have home items, a dreamy backyard space is often near the top.
4 Ways to Win the Battle Against Procrastination
One of the most common professional afflictions is procrastination
DANIELLE GIANNOTTI
Top Agent Danielle Giannotti is one of five team members on the TRU Real Estate Group with RE/MAX Preferred Realty Ltd., servicing clients in Windsor-Essex County
