But taking that approach can also make it hard to stand out if there are a lot of agents in your area taking the same approach.
If you’re looking for a way to stand out from the rest, finding a niche market might be the way to go. Although it might sound limiting at first, with the right branding and marketing, your specialty and expertise may help you lock up a market after you become well known for being the ‘go to’ Realtor® in a certain demographic. Having a niche helps you target your marketing, making it more effective, until eventually people are seeking you out as you build your reputation as the foremost expert in your particular niche.
Despite the benefits of taking on a specialty, it’s still something that only a small percentage of Realtors® do, which means you have a great opportunity to get in on the ground floor in your area by being ahead of what is sure to be a looming real estate trend.
You want to claim your stake on the niche that best fits not only your passions, but something that fills a void in your market. If this all sounds good to you, the next step is finding your niche! Here are a few things you need to consider:
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Denne historien er fra Arizona June 2024-utgaven av Top Agent Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
MANDY NICHOLS
Mandy Nichols may be a self-proclaimed perfectionist, and, as she puts it, “a freaking workaholic,” but there is one thing that brings a tear to her eye: First-time homebuyers.
Easy Blog Topics for Your Real Estate Blog
Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off.
Millennial Buyers: Where They Are & What to Know
Homebuyers and sellers come from all walks of life.
JULES FERNANDEZ
Of all the life changes that can inspire someone to launch a new career— becoming a mother is usually not at the top of the list.
Beyond Cleaning and Decluttering: What Improvement Expenses Make the Most Sense?
Decluttering open spaces, emptying cabinets and drawers and removing knick-knacks might seem like obvious – and free – ways to improve a home’s presentability.
How to Answer the Inevitable Question: Why Should I Choose You?
In some markets, a real estate agent is competing against thousands of other individuals and teams.
Tips on Being a Good Team Leader
Your business is booming, so much in fact, that you've finally made the decision to start a team.
Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces
When house hunters compile their lists of must have home items, a dreamy backyard space is often near the top.
4 Ways to Win the Battle Against Procrastination
One of the most common professional afflictions is procrastination
DANIELLE GIANNOTTI
Top Agent Danielle Giannotti is one of five team members on the TRU Real Estate Group with RE/MAX Preferred Realty Ltd., servicing clients in Windsor-Essex County
