Successful bloggers don’t choose blog topics on a whim. They think strategically and develop pillar content that their target audience will come back to again and again.
Real estate bloggers should be less concerned with whether the same post already exists (it does) than with how they can be more informative and helpful than their competition. Your personality is likely the thing that your clients connect with, and your blog is another place where you can let it shine.
Pillar content refers to those evergreen posts that never get old because they are always timely. Think about those questions that you’ve had to answer a hundred, if not thousands of times— that’s your pillar content. Wouldn’t it be nice if you could direct your clients to a blog post or, better yet, they discovered the answer on your website rather than you having to constantly repeat yourself?
Evergreen Content
This should really make up the bulk of your content. The possibilities are endless, and you could easily come up with an entire year’s worth of content with only a few hours of brainstorming.
Denne historien er fra Top Agent Magazine Texas June 2024-utgaven av Top Agent Magazine.
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Denne historien er fra Top Agent Magazine Texas June 2024-utgaven av Top Agent Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
MANDY NICHOLS
Mandy Nichols may be a self-proclaimed perfectionist, and, as she puts it, “a freaking workaholic,” but there is one thing that brings a tear to her eye: First-time homebuyers.
Easy Blog Topics for Your Real Estate Blog
Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off.
Millennial Buyers: Where They Are & What to Know
Homebuyers and sellers come from all walks of life.
JULES FERNANDEZ
Of all the life changes that can inspire someone to launch a new career— becoming a mother is usually not at the top of the list.
Beyond Cleaning and Decluttering: What Improvement Expenses Make the Most Sense?
Decluttering open spaces, emptying cabinets and drawers and removing knick-knacks might seem like obvious – and free – ways to improve a home’s presentability.
How to Answer the Inevitable Question: Why Should I Choose You?
In some markets, a real estate agent is competing against thousands of other individuals and teams.
Tips on Being a Good Team Leader
Your business is booming, so much in fact, that you've finally made the decision to start a team.
Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces
When house hunters compile their lists of must have home items, a dreamy backyard space is often near the top.
4 Ways to Win the Battle Against Procrastination
One of the most common professional afflictions is procrastination
DANIELLE GIANNOTTI
Top Agent Danielle Giannotti is one of five team members on the TRU Real Estate Group with RE/MAX Preferred Realty Ltd., servicing clients in Windsor-Essex County
